Reporting to the SVP of Ecommerce. Direct Account Manager for Amazon.com.Direct Account Manager for Amazon.com. Accountable for over $10 million in net billing annually.· Maximizes sales performance of Herschel’s catalogue at Amazon.com, achieving established sales targets and ROI goals by developing strategic promotional and marketing plans, while achieving account sales objectives including margin and average transaction value.· Working with the Ecommerce and Operations teams internally, ensures that Herschel product is featured prominently on the site and that stock is on-hand for all key styles. · Responsible for all facets of Herschel’s business with Amazon, including operations, sales and marketing.

Reporting to the VP of Commercial Affairs & Label Partnerships. Direct Account Manager for Amazon.ca, Costco and London Drugs, as well as local representative for HMV, A&B Sound, Valley Music, Lammle’s Western Wear and multiple regional accounts including independent stores in Western Canada.• Direct Account Manager for Amazon.ca (17+ years), Costco, London Drugs, Best Buy and Future Shop, both online and physical stores nationally and responsible for over $30 million in net billing combined annually.• Maximized sales performance of Universal Music titles at all direct accounts, achieving established sales targets and ROI goals by developing strategic promotional and marketing plans for both online and brick & mortar stores to deliver on customer experience, while helping buyers achieve account sales objectives including margin and average transaction value.• Fostered a “first call” mentality with direct accounts through continual interaction, using face to face and virtual methods to ensure a competitive advantage for Universal Music and delivering increased market share at retail.• Responsible for all areas of business with direct accounts, including marketing, operations and finance, working in tandem with internal company teams in order to provide exceptional service to accounts in all phases, and created opportunities for direct accounts, including TV & Radio Tags, branding and promotions, artist appearances, performances and signings at store locations, promoting accounts as destinations to purchase music outside of their internal marketing channels.• Assisted National Promotions team with artist appearances, meet & greets, transportation, physical media and equipment delivery as necessary, ensuring a Universal Music Canada presence in market for artists and management, reinforcing our reputation as the industry leader.

Reporting to the Director Of The Western Region, Universal Music Canada Vancouver Office, Junior Sales position assisting Sales Manager and Account Executives and overseeing multiple regional accounts and independent stores in Western Canada. • Responsible for retail store checks across all accounts including all lower mainland A&B Sound and HMV locations, working with the music department manager at each location to promote Universal Music Canada releases and confirm compliance with paid merchandising displays in section.• Set up of promotional displays at these accounts, sales reports, mail-outs and assisting all account representatives in local Vancouver office with anything needed to achieve branch objectives.• Provided assistance to PR and Promotions staff with artist appearances, showcases, meet & greets, transportation, physical media and equipment delivery as necessary, for artists including Taylor Swift, Willie Nelson, The Tragically Hip, Fall Out Boy, George Strait, Queens of the Stone Age, and many more, ensuring a Universal Music Canada presence at all concerts and appearances by label and distributed label artists.• Promoted to Amazon.ca Direct Account Manager in 2004, worked directly with Amazon buyers and merchandising teams to increase direct net business from $500K annually to over $6 million annually.

Reporting to the Music Department Manager at A&B Sound’s flagship Downtown Vancouver location on Seymour Street• Supervisor of first floor staff, responsible for staff scheduling and managerial duties, including working with record company representatives on a weekly basis to determine quantities for new release titles and catalogue, promotions and in-store appearances by artists.• Responsible for maintaining store standards and appearances, preparation for major sales events, and in-store displays.