Manages strategy, creation, editing, workflow, messaging, voice, and style for product marketing and other marketing content across Impinj’s website, product collateral, gated resources, emails, and elsewhere. Implements SEO targets and methodologies by analyzing readership and SEM data. Works closely with executives, subject matter experts, product managers, customer liaisons, and marketing leaders to tell the story of Impinj and its partners, raise brand awareness, drive technology adoption, generate marketing leads, and achieve business goals.

Directed digital strategy for the newsroom, working closely with executives, business intelligence analysts, product managers, UX professionals, and marketing leaders. Managed a cross-departmental team of 10 journalists who curated the newspaper’s website, mobile apps, push alerts, email newsletters, and social media accounts. Set web analytics targets based on customer conversions, established SEO best practices, and oversaw storytelling and audience growth across digital platforms. Managed a budget, negotiated with vendors, and hired entry-level and mid-career employees. Oversaw digital strategy for Pulitzer Prize-winning coverage of the Boeing 737 MAX, among other distinguised journalism.

Online producer for The Seattle Times' local news and investigations departments, working closely with editors, producers, reporters, photographers, and graphic designers to curate, schedule, and design content, promote it on the homepage and social media, and coach coworkers on digital workflows and best practices. Oversaw the newspaper’s digital operations in local news and investigations, planning and executing the presentation and promotion of content across platforms. Strategized production of the Selden Ring Award-winning “Quantity of Care” investigation.

Lead online producer for The Seattle Times' sports department, working closely with editors, producers, reporters, photographers, and graphic designers to curate and design content, promote it on the website and social media, build interactive projects, and coach coworkers on digital workflows and best practices. Oversaw the newspaper’s digital operations in sports, planning and executing the presentation and promotion of content across platforms. Launched two sports podcasts and earned consecutive national APSE Top 10 digital awards for best sports news website.

Led the sports department at seattlepi.com (formerly the Seattle Post-Intelligencer newspaper), overseeing, authoring, curating, and promoting the news site's coverage of professional, college, and amateur sports, along with managing a reporter and interns. Previously covered Microsoft, tech, and education, and worked as a web producer throughout.

Frequently worked as the "B" cameraman for the online improv cooking show "Cookus Interruptus."

Advised a solar-power advocacy nonprofit on the organization's digital presence, and shot and edited promotional video for use across social media.

Worked as the education reporter, then took on the night cops beat (police, fire, and public safety reporting), before joining the sports department of The Spokesman-Review. Was the newspaper's "bureau chief" in Pullman, Washington, primarily covering Washington State University sports but also some community news. Later returned to Spokane to cover the Spokane Indians Single-A baseball team and to produce, shoot, and edit feature videos and online shows for the newspaper's website.

Before becoming editor-in-chief, worked as a news, feature, and sports reporter and photographer for Washington State University's student newspaper. Also worked as the copy chief, copy-editing all staff-written content. As editor, managed a staff of 60-plus, and oversaw newspaper and website production five nights a week.

Worked as a reporter covering business in Seattle, writing daily news, analysis, and feature stories on local companies and business leaders.