• Headhunted into SCJ to create, build, and develop the first dedicated SCJ’s eCommerce strategy & team, managing a £30M P&L across Total UK eCommerce, including Omnichannel & PurePlay• Up-skilled the UK Commercial business on eCommerce fundamental strategies surrounding Organic PDP Content Optimisation for mWeb + Desktop, Ratings & Review campaigns, and Conversion Media strategies across AMS, DSP, Citrus Ad and Criteo as well as various Retail Media agencies such as Dunnhumby & Nectar.• Led the UK eCommerce participation from 5% to 25% across four-years, overachieving initial goals.• Achieved 10X growth on Amazon 1P through renegotiation of AVNs, optimised supply chain & finance ways of working & investments, as well as ensuring excellent eCommerce fundamentals.• Created Regional & Global playbooks to standardise eCommerce practices across EMEA, driving scalability and consistency in content, search, assortment, and digital marketing strategies.• In Year 4, Created, led and managed a cross-functional team responsible for executing a £10M UK Full Funnel Marketing strategy, integrating digital channels

- Lead the strategy and sales for the UK Pure Play business unit consisting of 5 accounts, with £25m Full P&L- Leading a team of 3 across 5 direct retailers including multiple JBP negotiations including Amazon, Ocado, eBay, Chemist Direct & Look Fantastic- Support the Brick & Click NAMs on strategy and shared learnings - Lead the development and delivery of customer growth plans, working closely with all UK Pure Play retailers to ensure delivery of mutual KPIs and joint value creation - Deliver and strive to exceed against budgeted Net Sales, Trade Investment and Contribution Margin of brands within the highest profile channels and strategically important customers within the UK retail environment - +35% Net Sales with +31% GP- J&J share on UK Amazon grew from 5% to 17%

-Full P&L Responsibility (+£15m) for the UK Amazon business across Core, Pantry, Fresh, Prime & Prime Now including JBP negotiation & tracking across all formats-Differentiated strategy for all Amazon Formats & touch-points including Prime Day, Fresh, Pantry, Deal of the Day, Lightening deal etc.-Implementing SOPs for data alignment between J&J and Amazon-Build, implement & evolve joint strategies to accelerate growth for both the retailer categories and the J&J brands within, whilst ensuring profitable growth for both parties-Support the Brick & Click NAM(s) in sharing best practice strategies that can be adapted to eTailers-Driving digital shelf & category management

-Moved into a newly formed eCommerce team to assist in creating the structure, roles & 3 year strategy for the UK eCommerce marketplace for both Brick & Click & Pureplay businesses-In role, promoted to Account Manager Level 2-Built, implemented & evolved the joint strategies to accelerate growth in the Online channel across the UK market consisting of +£25m RSV across Tesco, Sainsbury's, ASDA, Morrisons and Boots- Full P&L (+£4m) ownership of Ocado-With our Global retailers (Tesco & Boots); engage global retailers at a top to top level to form strategies that can be filtered across multiple regions-Led the launch of Clavis Insight / Edge across 5 UK retailers and 24 brands-Led the development of Mobile Optimized imagery across multiple brands across multiple retailers-Across 2 years grew the Brick & Click business across Tesco, ASDA, Morrisons & Sainsbury’s business by £3.7m (+16.5%). -Winner of the 2015 J&J Channel Strategy Award

- Full +£12m P&L responsibility- +4.3% YoY Growth- Increased distribution into JS Local Stores, across 4 SKUs incrementally- Attended 3 Day GAP Negotiation Course- Attended Precision Selling Refresher Course

- Full £400k P&L responsibility of One Stop- Supporting NAMs on £9m P&L across Tesco Healthcare- +11% YoY Growth- Led a successful 6-month trial of implementing a Field Merchandising project across 200 Tesco Stores; resulting in the widening Top 4 accounts

- 290 Independent pharmacies across East & East Central London, and Essex+198% LFL growth across, whilst decreasing discount given

After deciding to take 1 year in between A-Level and University, I wanted to fulfil an artistic urge to freelance as a photographer and designer in London.After seeing the very-low quality photography in Estate Agent Lettings; I took the challenge to make Lettings more-attractive. After securing work with Hamptons, Savills, Knight Frank, Hamptons & Glentree; the work required morphed into graphic design, website design for Jewellery, Healthcare & Car companies

Industrial Placement within Wholesale and Retail Pharmacy Sales Teams working on accounts such as Alliance Healthcare, AAH, Lloyds Pharmacy, Phoenix and Enterprise.