Nick Edstrom
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Nick Edstrom Email & Phone Number

Director, International Client Development at POTOO®
Location: United Kingdom, United Kingdom, United Kingdom 10 work roles 2 schools
1 work email found @grapevine-design.org LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Director, International Client Development
Location
United Kingdom, United Kingdom, United Kingdom
Company size

Who is Nick Edstrom? Overview

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Quick answer

Nick Edstrom is listed as Director, International Client Development at POTOO®, a company with 41 employees, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at grapevine-design.org and a matched LinkedIn profile for Nick Edstrom.

Nick Edstrom previously worked as Head of eCommerce, UK at Sc Johnson and UK Pure Play Lead (SNAM) at Johnson & Johnson. Nick Edstrom holds Bachelor Of Business Administration - Bba, Business Management from Lancaster University.

Company email context

Email format at POTOO®

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{first_initial}{last}@grapevine-design.org
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Profile bio

About Nick Edstrom

eCommerce leader with 10+ years driving growth for global FMCG brands through Amazon 1P, Marketplace and Omnichannel strategies. I’m passionate in driving double-digit, profitable growth that expands market & category share, via data-driven tactics through Organic & Paid strategies across eCommerce, through leadership in empowering team responsibility, accountability and passion.As Head of eCommerce at SC Johnson UK, I set up, built and have future proofed the eCommerce business & team, and led 10x growth on Amazon 1P, double-digit market share Omnichannel growth, and double digit & accretive margin growth for the business. My expertise includes ensuring profitable growth on Amazon 1P through Supply Chain, Finance, Sales and Marketing strategies, as well as ensuring excellent fundamentals through Customer Centric Organic SEO, Paid Search, and Full Funnel strategies, and I’ve launched playbooks that scale success across regions.Awarded SCJ’s Global Sales Excellence Award (2023), I excel in leading cross-functional teams to create sustainable, impactful growth.

Listed skills include Crm, Marketing, Product Development, Business Strategy, and 17 others.

Current workplace

Nick Edstrom's current company

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POTOO®
Potoo®
Director, International Client Development
United Kingdom
Employees
41
AeroLeads page
10 roles

Nick Edstrom work experience

A career timeline built from the work history available for this profile.

Director, International Client Development

United Kingdom

Head Of Ecommerce, Uk

Current

Racine, WI, US

  • Headhunted into SCJ to create, build, and develop the first dedicated SCJ’s eCommerce strategy & team, managing a £30M P&L across Total UK eCommerce, including Omnichannel & PurePlay
  • Up-skilled the UK Commercial business on eCommerce fundamental strategies surrounding Organic PDP Content Optimisation for mWeb + Desktop, Ratings & Review campaigns, and Conversion Media strategies across AMS, DSP.
  • Led the UK eCommerce participation from 5% to 25% across four-years, overachieving initial goals.
  • Achieved 10X growth on Amazon 1P through renegotiation of AVNs, optimised supply chain & finance ways of working & investments, as well as ensuring excellent eCommerce fundamentals.
  • Created Regional & Global playbooks to standardise eCommerce practices across EMEA, driving scalability and consistency in content, search, assortment, and digital marketing strategies.
  • In Year 4, Created, led and managed a cross-functional team responsible for executing a £10M UK Full Funnel Marketing strategy, integrating digital channels
Jun 2019 - Present

Uk Pure Play Lead (Snam)

New Brunswick, NJ, US

- Lead the strategy and sales for the UK Pure Play business unit consisting of 5 accounts, with £25m Full P&L- Leading a team of 3 across 5 direct retailers including multiple JBP negotiations including Amazon, Ocado, eBay, Chemist Direct & Look Fantastic- Support the Brick & Click NAMs on strategy and shared learnings - Lead the development and delivery.

Feb 2018 - Jun 2019

Ecommerce Account Manager - Amazon

New Brunswick, NJ, US

-Full P&L Responsibility (+£15m) for the UK Amazon business across Core, Pantry, Fresh, Prime & Prime Now including JBP negotiation & tracking across all formats-Differentiated strategy for all Amazon Formats & touch-points including Prime Day, Fresh, Pantry, Deal of the Day, Lightening deal etc.-Implementing SOPs for data alignment between J&J and.

Jun 2017 - Feb 2018

Ecommerce Account Manager - Ocado & Brick And Click

New Brunswick, NJ, US

-Moved into a newly formed eCommerce team to assist in creating the structure, roles & 3 year strategy for the UK eCommerce marketplace for both Brick & Click & Pureplay businesses-In role, promoted to Account Manager Level 2-Built, implemented & evolved the joint strategies to accelerate growth in the Online channel across the UK market consisting of.

Feb 2015 - Jun 2017

National Account Manager - Sainsbury'S

New Brunswick, NJ, US

- Full +£12m P&L responsibility- +4.3% YoY Growth- Increased distribution into JS Local Stores, across 4 SKUs incrementally- Attended 3 Day GAP Negotiation Course- Attended Precision Selling Refresher Course

Mar 2014 - Mar 2015

National Account Executive - Tesco & One Stop

New Brunswick, NJ, US

- Full £400k P&L responsibility of One Stop- Supporting NAMs on £9m P&L across Tesco Healthcare- +11% YoY Growth- Led a successful 6-month trial of implementing a Field Merchandising project across 200 Tesco Stores; resulting in the widening Top 4 accounts

Jul 2012 - Feb 2014

Field Sales Representative

New Brunswick, NJ, US

- 290 Independent pharmacies across East & East Central London, and Essex+198% LFL growth across, whilst decreasing discount given

Sep 2011 - Jul 2012

Owner

After deciding to take 1 year in between A-Level and University, I wanted to fulfil an artistic urge to freelance as a photographer and designer in London.After seeing the very-low quality photography in Estate Agent Lettings; I took the challenge to make Lettings more-attractive. After securing work with Hamptons, Savills, Knight Frank, Hamptons &.

Sep 2006 - Oct 2011

Industrial Placement - Sales, Pharmacy Wholesale & Retail

New Brunswick, NJ, US

Industrial Placement within Wholesale and Retail Pharmacy Sales Teams working on accounts such as Alliance Healthcare, AAH, Lloyds Pharmacy, Phoenix and Enterprise.

Jul 2009 - Aug 2010
Team & coworkers

Colleagues at POTOO®

Other employees you can reach at potoosolutions.com. View company contacts for 41 employees →

2 education records

Nick Edstrom education

Bachelor Of Business Administration - Bba, Business Management

Lancaster University

A Level-, Economics, Geography, Art, Photography

Davies Laing And Dick College
FAQ

Frequently asked questions about Nick Edstrom

Quick answers generated from the profile data available on this page.

What company does Nick Edstrom work for?

Nick Edstrom works for POTOO®.

What is Nick Edstrom's role at POTOO®?

Nick Edstrom is listed as Director, International Client Development at POTOO®.

What is Nick Edstrom's email address?

AeroLeads has found 1 work email signal at @grapevine-design.org for Nick Edstrom at POTOO®.

Where is Nick Edstrom based?

Nick Edstrom is based in United Kingdom, United Kingdom, United Kingdom while working with POTOO®.

What companies has Nick Edstrom worked for?

Nick Edstrom has worked for Potoo®, Sc Johnson, Johnson & Johnson, and Grapevine-Design Ltd.

Who are Nick Edstrom's colleagues at POTOO®?

Nick Edstrom's colleagues at POTOO® include Kristen Williams, Robert Jewell, Jeronimo Mesa, Vanessa S., and Tristen Banks.

How can I contact Nick Edstrom?

You can use AeroLeads to view verified contact signals for Nick Edstrom at POTOO®, including work email, phone, and LinkedIn data when available.

What schools did Nick Edstrom attend?

Nick Edstrom holds Bachelor Of Business Administration - Bba, Business Management from Lancaster University.

What skills is Nick Edstrom known for?

Nick Edstrom is listed with skills including Crm, Marketing, Product Development, Business Strategy, Account Management, Business Development, Market Analysis, and Project Management.

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