▪ Strategize and execute brand-specific marketing strategies within strict budget parameters, demonstrating adept strategic planning and market segmentation skills.▪ Manage paid advertising campaigns and SEO strategies to increase brand visibility and drive targeted traffic, demonstrating expertise in optimizing digital marketing efforts across multiple channels.▪ Spearhead digital advertising initiatives to optimize targeting and drive measurable ROI's up to 2000%, showcasing proficiency in various digital marketing tools and platforms.▪ Implement CRM system to enhance brand recognition and streamline communication with parents and partners, highlighting expertise in customer relationship management.▪ Leveraged social media platforms to amplify our following and enhance brand presence, complemented by the creation of compelling graphics and social content to boost brand recognition.▪ Coordinate digital marketing campaigns to boost enrollment in STEM education programs, showcasing strong project management and collaboration capabilities.▪ Analyze enrollment data and customer feedback to inform data-driven decision-making processes, ensuring optimal resource allocation and campaign effectiveness.▪ Cultivate relationships with key stakeholders to amplify brand impact and support the promotion of STEM education initiatives.

▪Managed Columbus territory of 7 accounts, achieving 15% above-national-average COMP% growth for TTI products through strategic collaboration with store-level management, emphasizing success in the CPG industry.▪Orchestrated consumer sales and marketing events to maximize TTI brand sell-through by 200% and amplify market presence, demonstrating effective brand program execution and leadership in cross-functional team management.▪Leveraged internal leadership role to enhance team capabilities via targeted product knowledge sessions and resource provision, driving team territory sales acceleration and showcasing leadership in cross-functional team management.▪Demonstrated adept leadership skills and reliability through consistent mentorship and coaching of team members; skills highlighted by management and corporate leadership when guiding a summer intern’s professional development.▪Fostered impactful store-level partnerships to drive company objectives, elevating brand presence and achieving mutual success through successful relationship building and networking.▪Engaged with upper-level management through proactive networking, contributing to robust recruiting efforts at The Ohio State University, elevating TTI brand exposure and career pathways for candidates.

▪Garnered 5+ million social media impressions through personal content contribution on all platforms, demonstrating a strong ability to create engaging and impactful social media content.▪Collaborated as a team to generate 31.5 million social media impressions during 2021 to build and promote the brand of Ohio State Football, showcasing effective teamwork and contribution to digital brand presence.▪Cultivated innovative ideas for content to effectively market team mission, culture, and brand, highlighting creativity and strategic thinking in content creation.▪Utilized advanced editing techniques to enhance the quality and visual storytelling of photos and videos, contributing to the creation of compelling social media content.▪Operated photo and video equipment for in-house and social content creation, capturing compelling visuals of team practices, events, games, and player endeavors, contributing to the enhancement of player and team brand initiatives.

▪ Coordinate and direct 25 student employees to uphold standard and ensure smooth daily operation of 78,000 square foot facility▪ Manage shift and event scheduling and mediate conflicts between employees▪ Responsible for maintaining an inflow of $2 million dollars in inventory and equipment each year, while investigating discrepancies and adjusted stocking errors ▪ Conduct training and assist in new employee onboarding processes up to 4 times per month.▪ Communicate with coaching staff and to ensure team needs.

▪Crafted engaging weekly highlight reels of NFL athletes, leveraging Instagram's 'Reels' feature to enhance user experience and drive engagement throughout the 2021 NFL season, demonstrating a strong understanding of social media trends and user preferences.▪Collaborated closely with representatives from the NFL and Instagram to secure high-quality content and effectively execute projects.▪Produced content that consistently ranked first in impression count among peers, highlighting a track record of success in creating impactful and highly engaging social media content.

▪ Expedited customer invoice system by automating data inputs.▪ Provided data to suppliers to fulfill orders containing upwards of $10,000 worth of custom product.▪ Documented accurate data on product requirements to develop customer estimates of $20,000+ in value.▪ Utilize wide array of hands-on and manual labor skills to renovate homes to increase value and curb appeal.