Head of Marketing | Driving Growth, Innovation & Brand Excellence at Intergral GmbHAs the Head of Marketing for Intergral GmbH, I lead a dynamic team in developing and executing data-driven marketing strategies that fuel growth, elevate brand presence, and drive customer engagement. With a keen understanding of the B2B software landscape, I work closely with cross-functional teams to ensure alignment between marketing initiatives and broader business goals.Key Areas of… Show more Head of Marketing | Driving Growth, Innovation & Brand Excellence at Intergral GmbHAs the Head of Marketing for Intergral GmbH, I lead a dynamic team in developing and executing data-driven marketing strategies that fuel growth, elevate brand presence, and drive customer engagement. With a keen understanding of the B2B software landscape, I work closely with cross-functional teams to ensure alignment between marketing initiatives and broader business goals.Key Areas of Expertise:Strategic Marketing Leadership: Spearheading comprehensive marketing campaigns, from product launches to brand awareness initiatives, while ensuring cohesive messaging across all channels.Demand Generation & Growth Marketing: Utilizing a combination of digital marketing, content strategy, and SEO/SEM to increase lead generation, improve conversion rates, and boost revenue growth.Customer-Centric Approach: Understanding the software buyer’s journey and creating compelling, value-driven messaging that resonates with target audiences, from SMBs to enterprise clients.Data-Driven Decision Making: Leveraging analytics and marketing automation tools (HubSpot, Intercom, Google Analytics, etc.) to optimize performance and drive measurable results.Cross-Functional Collaboration: Partnering with product, sales, and customer success teams to align on go-to-market strategies, ensuring that marketing efforts are fully integrated and deliver maximum impact.Team Leadership & Development: Building and mentoring high-performing marketing teams, fostering a culture of creativity, innovation, and continuous improvement.With a passion for innovative technologies and a deep commitment to driving business success, I thrive in fast-paced, high-growth environments where I can lead transformative marketing efforts that deliver exceptional results. I aim to make Intergral GmbH a leader in the software space and a brand that customers trust and advocate for. Show less

We make sense of your customer data through the use of analysis, insight and years of experience and then we make your data work harder and deliver demonstrable success. We will help you get your business found online through the perfect blend of paid media and organic search investment to deliver measurable results.

Responsible for marketing strategy, online and social media, marketing and sales generation

Database marketing consultand. Leading the team on all aspects of insight and evaluation. Implementation of various segmentation including RFV."We've been working with Nick for a couple of years, he's been like an extra member of our team. He has very patiently helped me and my team develop our analytical skills, and given us invaluable support on so many projects. Its really helped us grow the very concept of marketing data within the organisation. Teams can now see what's possible… Show more Database marketing consultand. Leading the team on all aspects of insight and evaluation. Implementation of various segmentation including RFV."We've been working with Nick for a couple of years, he's been like an extra member of our team. He has very patiently helped me and my team develop our analytical skills, and given us invaluable support on so many projects. Its really helped us grow the very concept of marketing data within the organisation. Teams can now see what's possible with their data and how it can help them. We now know so much more about our supporters than ever before and have some simple segments we can use and develop ourselves. Its left us in a really great place and I can't thank him enough for his support. " Joanne Watson - Insight Team Lead Show less

Had of Effectiveness, expert in testing, optimisation and evaluation

Development of test and learn strategiesDirect communications planningCampaign anlysis, evaluation and actionable insight

Strategic client developmento PCWorld Business – segmented communications o Skipton Building Society – segmentation and customer visualisation o Budget Insurance Group – Results evaluation and communications planning o Kingston Interactive Television – brand development and comms planning o Mid Yorkshire Chamber of Commerce – comms planning

Responsible for: -• All local and national advertising and direct marketing • Design of all marketing collateral • Implementation, design and promotion of direct sales catalogue • Brand launch at Wembley • Design and tracking of website • Implementation of direct sales team and process • The design and build of the database to track it