Nick Genung Email & Phone Number

Whippany, New Jersey, United States

- Assisting in the production of reports for search, display, and performance max campaigns in Google Ads via Microsoft Excel- Using Google Analytics 4 to track performance of client accounts (across Google Ads, Facebook ads, organic social, etc.) across ~80 clients’ various campaigns- Helped manage and create Google My Business accounts for clients- Built up new campaigns for clients, most notably Performance Max campaigns running vehicle ads- Conference with clients and internal teams to ensure that clients are aware of how account performance is positively impacting their business- Set campaign budgets and assisted with ad spend management- Worked in a fast-paced advertising agency environment within the Google team to deliver the best results to clients and other diverse stakeholders- Used Slack and Microsoft Outlook to communicate with internal and external teams- Gained familiarity with Tapclicks as a reporting software- Familiarity with Google Shopping, Search, Display, and Performance Max campaign buildup- Performed keyword and location audits to ensure that all client account targeting was on-track and hitting the right audiences- Utilized Constant Contact to monitor email campaigns & generate reports

Hackettstown, New Jersey, United States

E-Mail Marketing - Sent over 300 emails daily in order to generate leads for the Logistxs brand (B2B)Social Media - Oversaw social media channels relevant to Logistxs, including LinkedIn and Twitter accounts (950 impressions generated on the best tweet so far; 40% increase in impressions, 20% increase in engagements)Strategy - Developed marketing strategies and campagins to increase engagementCopywriting - Wrote copy for each email based on email templatesResearch - Researched up to 300 B2B leads per day using corporate websitesCommunication - Utilized communication background to determine the most effective marketing communication strategyStorytelling - Worked to build brand voice and share it via marketing communications; collaborated with diverse internal teams to achieve final productAnalytics - Used pivot tables, Excel formulas, and Vlookup to assist Director of Marketing with creating end of month revenue reportsMetrics - Began to track sales initiatives and metrics which had not been previously, such as conversion rate on email marketing campaigns, growth on socials (X and LinkedIn), etc.SEO - Optimized social posts to maximize engagement by using relevant tags, keywords, and SEO best practicesProcess Improvement - Learned and implemented 6 Sigma and LEAN methodology to improve marketing processes on the basis of metrics

Parsippany, New Jersey, United States

Designing promotional posts for clients' Instagram and Facebook accounts via Canva Pro and Sprout SocialUtilizing feedback from supervisors and management to create the most effective possible postsCommunicating with clients regarding their brand imageManagement of client social media accounts (engagement and account maintenance)Utilized project management software (Teamwork, similar to JIRA) to manage deadlines, project completions, etc. across diverse and dynamic teams