Throughout my career, I've sought to connect brands to consumers using media, social media, and technology, which has been accomplished during my professional experiences at both Today's Business and Logistxs Transport. I have extensive experience creating content for Instagram, LinkedIn, Facebook, and Twitter, and have done so across a variety of industries (including real estate, waste management, healthcare and healthcare administration, and third-party logistic). I have an extensive track record of successes in increasing social impressions and improving KPIs, such as likes, views, link clicks, shares, and so on. I also have experience using analytics software, such as Sprout Social and Google Analytics, to track these metrics across platforms and guide my direction when producing new content. Lastly, in the process of creating social content and coordinating marketing efforts, I've gained extensive copywriting and copyediting skills while working in diverse teams, with the ultimate end of producing content most capable of connecting with an increasingly diverse base of consumers across both B2C and B2B businesses. I aspire to continue on my journey creating content, with the end goal being to most effectively represent brands' voice in the process of connecting with their consumers.