• Pioneered consumer product reviews program for first-ever commerce vertical at The Wall Street Journal, reaching 1 million pageviews in the first month with continued, projection-beating growth since launch• Ideated, wrote, edited, and published revenue-driving, SERP-informed articles in multiple formats including category-wide comparative testing, expert-informed reported pieces, blogs, and curated sales round-ups• Developed annual holiday deals event coverage from nothing to directly competing with—and beating—established brands in search• Devised and implemented testing, data-collection, and product evaluation metrics for staff and freelance writers• Built twice-weekly deals round-up page that became a top-three SERP result • Grew search traffic by 261% year-over-year during peak shopping quarter and exceeded second-year revenue goal in 8 months• Coordinated with SEO, affiliate revenue, and visuals teams to produce multiple stories per week for publication • Recruited, onboarded, and managed more than 20 freelance writers • Designed product receiving, storage, shipping and testing facility in NYC office• Established and maintained relationships with product companies and PR firms, ensuring timely product-release coverage and exclusives • Represented brand on NY metro regional television and national radio broadcasts, and at trade shows and media events• Organized team-wide educational off-site events with brand partners

Creating strategic criteria for reviews and rankings and writing articles that help readers make wise purchasing decisions for Buy Side from WSJ, a separate content team from the WSJ newsroom.

• Created thorough service journalism buying guides to drive purchasing decisions as an early hire for the publication that revolutionized the landscape of e-commerce by bringing expert, trustworthy recommendations to a range of audiences in easily digestible guides• Wrote how-to guides and blogs, as well as quick-hit, real-time reporting coverage on major tech events, including CES and Apple keynote events, based on consumer trends and current events• Edited articles on topics ranging from electric vehicle chargers to beer-brewing kits, providing project management oversight from inception to publication• Represented brand on national network morning shows and podcasts, and at trade shows and media events• Conducted extensive research in diverse categories with a concentration on Apple and mobile and computing accessories, becoming a recognized expert in the category• Developed and implemented industry-leading testing procedures, directed and conducted rigorous science-based experiments, then analyzed results to inform recommendations (including building a room and burning it down to test fireproof safes)• Ideated and produced a podcast pilot pitch with a cross-editorial team• Organized internal speaker series for New York Times staff featuring high-profile writers and editors, including Kevin Roose and Melissa Clark

• Conducted in-depth product research, in-person and online, determining best products in specific categories• Interviewed industry professionals and experts via phone and email and compiled findings into comprehensive articles • Created testing procedures and scrutinized various types of products to determine value• Collaborated with in-house team of editors and researchers for close and critical editing

•Delegated volunteer responsibilities for multiple national food festivals •Recruited and organized restaurants, food trucks, and non-food merchants for citywide seasonal festival•Established annual Iron Chef-style food competition•Carried out various day-of-event responsibilities, including managing weather related emergencies

• Reviewed thousands of iPhone, iPod and iPad accessories; provided visitors comprehensive evaluations of products on the industry-leading independent authority• Communicated with brands and marketing representatives• Photographed each product• Implemented iLounge+Mac, a sub-brand requiring daily curation based on ongoing research• Developed content for biannual buyers’ guide. Latest edition downloaded more than 4 million times• Reported from International CES and CE Week on new products and industry trends• Coordinated submissions for annual “Best of Show Awards”• Wrote in-depth features regarding technology industry, particularly cell phone service providers

• Researched, tested, photographed, and reviewed cocktails from top bartenders for a new series• Reported on national cocktail events in Portland, OR during Portland Cocktail Week• Interviewed nationally recognized bartenders regarding trends, techniques, ingredients, and drinks• Sought out public relations representatives and solicited review samples

•Developed technology solutions for businesses of all sizes based on evaluation of their needs, including whole office strategies •Trained business users in hardware and software, including Mac OS X and iOS •Achieved quarterly sales goals of over $1,000,000, with top sales volume for fiscal years 2009 and 2010•Maintained sales and contact database for strategic planning •Established and developed relationships with new and existing clients •Communicated with a diverse clientele to deliver specific computing needs

•Managed a board of 16 student programmers and coordinated and led weekly Executive Board and General Council meetings responsible for $1.2 million budget and oversight of over 40 clubs and organizations•Assisted programmers in running their events, over 70 per year •Developed and implemented a vision and strategic plan for the organization •Planned and executed every aspect of two major concerts (Our Lady Peace and Guster), drawing 2000+ attendees. Responsibilities consisted of communication with a variety of stakeholders and planning of hospitality, budget, advertising, security, technical services, and day of show production