Responsible for owning the relationship with multiple clients in the Retail, Grocery, and QSR industries, identifying key loyalty program strategies to achieve customer acquisition, activation, retention, and experience goals. Key contributor to internal initiatives aiming to create sales materials and BD opportunities leading to further corporate revenue streams. • Launched revamped loyalty program for a top fashion retailer, including benefits strategy and offers, while coordinating multi-owner cross-channel communications leading to increased member growth and program engagement to achieve 100% of business goals.• Consulted on loyalty marketing strategy for top-100 grocery retailer to drive engagement through beta testing of a new app-based loyalty program, driving 40% point-redemption rates in line with client KPIs.• Implemented project management strategies for internal business development materials, creating a 50% more effective tracking of project milestones and on time deliverables.

Responsible for owning the relationship with clients in the Retail and CPG industries, supporting the strategic usage of the loyalty product to drive greater usage. Developed loyalty strategies to support client goals. • Created and implemented streamlined marketing ops processes that aligned internal & external cross-functional teams around planned campaigns, leading to reduced errors and a 30% faster time to market.• Managed consultative engagement with leading Travel & Hospitality network, highlighting growth opportunities across their multiple brands leading to implementation strategies reshaping their business operating model.

Led end-to-end planning, strategic development, and execution of acquisition and retention strategies for Shop Your Way (SYW) and SYW Max loyalty programs across Sears and Kmart. • Achieved 55%-member growth, to 1.9M active members, in the SYW MAX program using digital marketing and offline strategies, improved member benefits package, and increased member engagement and purchases.• Delivered 20% WoW increase in SYW MAX 4+ online shoppers and 30% YoY growth in paid SYW MAX membership.• Slashed SYW Call Center costs by $1.2M by renegotiating vendor pricing while maintaining member service levels.• Increased company net contribution by $36M through strong budget management, leveraging loyalty membership base for mass and targeted/segmented campaigns.• Created a revised VIP member strategy aimed at increasing VIP member value and share of wallet through new program benefits and experience optimization, targeting increased member engagement with the SYW ecosystem.

Created and executed marketing campaigns targeting incremental margin growth impacting multiple business units for the Sears and Kmart loyalty program. • Worked across a decentralized organization to build, implement, and analyze annual program calendar and multi-channel collateral in support of SYW events and cross¬ functional business units.• Improved productivity 20% by reducing offer creation errors and overlaps that drove down profitable sales through institution of a firm offer submission process.

Led the Kmart account print circular development and specialty projects, including RFP development, term negotiations, and competitive analysis.• Achieved an increased revenue stream by securing new agency projects through strong client relationships and in-depth knowledge of their business and brand. • Elevated agency profit by anticipating client demands and optimizing internal and external processes, allowing for faster program execution by the agency production team.

Worked on the Sears Grand and Sears Essentials project, a program designed to be a hybrid of Sears and Kmart stores in which customers could get both their everyday essentials and their high end Sears brands in an off-mall format. I was in charge of creative asset review and confirmation of content, pricing, and brand standards.• Flawlessly executed marketing campaign production through open communications, linking buying teams and merchants for the Grand/ Essentials. • Increased store foot traffic 5% leveraging the external “Readerboard” digital signage, advertising top product sales and promotions on a weekly basis.• Deployed weekly circulars, mailers and ROP’s through collaborated with the marketing agency and agency creative services.

Ashcraft Research is a boutique market research firm focused on B2B and B2C research for retail and consumer packaged goods (CPG). I maintained client relationships, creating qualitative research, analysis, and reviewing test results in order to glean insights for presentation to client senior leadership.• Created insights for critical client decisions on branding and products through CPG and B2B market research projects, including 3M and Sanford.• Developed and presented reports of collected data to clients, including insights and recommended next steps.