• Founded a tech startup to maximize vacation rental hosts’ revenue by offering local services to their guests.• Conceived and designed product functionality, pricing, and business model utilizing lean startup methodology. o Conducted market research across seven geographic markets and competitive analysis of current solutions. o Defined short- and long-term product roadmaps rooted in data-driven decisions.• Assembled a team of advisors, and hired developers and UI designers.• Led MVP development using Agile and Scrum methodologies and Jira software. o Defined technical requirements via user stories and prioritized tasks in relation to early KPIs and OKRs. o Designed and managed cross-functional sprints by leveraging backlog grooming meetings. o Self-taught technical proficiencies, directly designing, developing, and implementing MySQL database, numerous Django backend endpoints, multiple external APIs, and webpages within the React framework. o Directly configured development, QA, and production environments using AWS and GitHub.• Planned and executed go-to-market strategy focusing on quality assurance, user research, and post-launch data analysis. o Conducted thorough QA with over 120 test scenarios based on user personas and early KPIs. o Executed closed beta across 3 markets, tracking OKRs via custom admin tool and qualitative user insights.

• Ideated and enabled new SaaS pricing model revenue stream: defined and measured marketing funnel; revised support capacity; and utilized pricing and operational cost tracking to build a profitable and scalable business model. o Designed and directed release of new subscription services including feature software, manual operations, marketing assets, and support data and procedures across 5 cross-functional teams. o Delivered an average increase of 18% to monthly revenue and introduced MRR to the business model. o Generated 317% more sales volume per user compared to non-subscribing users. o Presented weekly post-launch analyses to executive stakeholders.• Introduced companywide KPI program by defining key metrics and modeling their impacts on revenue and costs. o Unified cross-departmental metric definitions, data collection procedures, and review cadences.• Served as program manager on numerous feature releases and maintenance projects utilizing Scrum methodology. o Provided scoping, budgeting, requirement documentation, and scheduling for multiple capabilities and 32 bug fixes. o Developed a QA framework which decreased P1 bugs from 2 in Q1 of 2023 to 0 in both Q2 and Q3. o Implemented templatized post-launch OKR assessments highlighting MRR and user analytics – particularly conversion rates, user engagement, retention data using standardized SQL views, Google Analytics, and Heap.

• Collected and presented voice of the customer reporting featuring user research, A/B testing results, cohort analysis, and customer feedback loop data on quarterly roadmap planning meetings to align executive stakeholders.• Increased operational efficiency with AGILE-adjacent methodology and over 48 pages of support documentation. o Templatized response structures and procedures, reducing multiple procedures’ costs by over 50%.• Led the creation and implementation of The Host Co Support Center including 30+ articles and update procedures.• Managed 15 accounts totaling $44,072.01 in sales, over 27% of all-time platform sales volume. o Owned custom integrations for large accounts in partnership with teams at DACK Inc. and Enso Connect.

• Initiated and conducted UX research featuring user engagement, support, and survey data to influence resource planning.• Maintained dependable customer support and created CRM flows which increased email open rates by over 122% on initial campaigns.

Completed various projects of a wide scope in terms of business activities as an all-purpose intern

Given my experience as a piano teacher and the passion I found for it in high school, Nick Haffner's Piano Academy became my first foray into entrepreneurial work. After expanding to 4 team members and upwards of 26 students, the company provided valuable experience while remaining manageable as a full-time college student. It allowed me to learn about entrepreneurship through hands-on experience while maintaining my focus on academic pursuits.

Oversaw transactions between UCLA Recreation and its patrons on a wide range of services, from gym memberships to massages. Required basic cashiering practices as well as a thorough memorization of product information, enrollment procedures, and familiarity with required legal documents and the UCLA Recreation website.

This internship provided a more holistic understanding of the startup process, providing exposure to a wide range of business activities required for small companies like Buyable as it developed its MVP as a consumer-facing online database.• Aided in the construction and implementation of short- and long-term strategy for Buyable’s MVP, including early positioning and modeling for the long-term and prioritization of feature development for the short-term• Composed content, conducted research, and developed product design and features• Interfaced directly with Buyable’s development team to direct implementation of features and interface improvements• Created initial marketing plan highlighting early STP and brand identity strategies• Initiated partnership opportunities for Buyable and created and co-conducted a vetting and interview process for potential contracted journalists; managed contracted journalists and facilitated their research and product contributions