Global Senior Leadership Team (SLT) position.Full P&L responsibility for Accolade Wine’s largest managed region in Asia, across 3 core markets of Hong Kong, Korea, and Taiwan.General management of Sales, Brand Marketing and Customer / Shopper Marketing, in addition to directing strategy for partners in Creative, PR, and Field agencies.Full market coverage of Retail, Convenience, Wholesale, On Trade, and Global Travel Retail channels, managing all RTM (direct selling and distributor partnerships).Business plan and senior stakeholder management of leading Retail Groups such as Dairy Farm International, Costco, Lotte, A S Watsons, Lagardere.

Expanded role to Channel Director of the Tesco Group, after a significant businesses re-structure in 2020 and designated to join the UK SLT that would support and lead Commercial Strategy for UKIR.Reset our Customer Business Planning approach, re-structured team, and strengthened Commercial capability.Drove new behaviours that moved Accolade Wines from 20th to 4th position on the Advantage Report (Customer & Partner feedback survey). Transformed P&L performance from 5 years of decline to double digit growth.