Responsibility for shaping the business strategy within the blueberry and processed fruit market segments.

I have over 15 years of machine vision and post-harvest experience in the global blueberry industry and utilise these learnings to help our customer base in Europe.

The role was supplying components and software into OEMs, focusing on new business development in the UK & Ireland. I was a key part of the sales team, responsible for growing market share in the region. Target markets were machine vision, broadcast and image analysis. The product range included cameras, optics, software, and embedded systems.

A varied role including sales, new business development, and technical support for the wider sales team. Key roles included interim sales management for Eastern USA, sales support for South America, and new business development in China.

Providing technical service and support to horticultural facilities, globally. This included the maintenance and commissioning of vision sorting systems, packaging machinery and network installations.