Nick Halliday Email & Phone Number

New York, New York, Us

• Lead the channel marketing strategy, overseeing key areas such as paid search, paid social, email marketing, and social media.• Drive data-driven decision-making by tracking marketing performance and building company-wide dashboards to deliver actionable insights.• Spearheaded the website migration to Hubspot, managing content mapping, messaging refreshes, and creative updates, while collaborating across teams to align digital presence with business objectives and enhance the customer experience.• Support the in-store experience through targeted messaging, promotions, and events.• Develop key promotional strategies, with a focus on new customer acquisition and accelerating growth in existing customers.• Help drive penetration into new markets through NSO strategies, aligning both digital and in-store marketing strategies to support company growth.

San Francisco, California, Us

• Lead Capella’s digital experience, covering the website, channel marketing, and sales enablement initiatives• Built and launched Capella’s email marketing program and defined personalized email marketing programs for both end customers and resellers.• Created and executed webinar roadmap and communication strategy to effectively drive new global leads and streamline education about Capella’s products, solutions, and use cases.• Drove Capella’s vertical applications strategy to effectively showcase Capella’s solutions, use cases, and partners in an easily digestible way across the website and offline sales collateral.• Support global sales and reseller channel, providing a templatized approach for repeatable, impactful programs and solutions.• Execute digital GTM strategies and launch efforts, in partnership with Product Marketing, Product, Sales, and Sales Engineering.

Centennial, Colorado, Us

• Global digital marketing leader for strategic and email marketing teams responsible for driving customer acquisition, retention, and revenue for Arrow.com, Verical.com, and MyArrow through campaign strategy, email automation, and lead generation.• Implement effective CRM strategies covering both paid and non-paid channels to ensure personalized communication throughout the customer lifecycle to reduce the time between purchases and increase AOV.• Continuously lead product roadmap prioritization for the marketing team.• Create marketing efficiencies through marketing automation and segmentation by customer type, industry, product selection, and behavior.• Work with paid media teams to determine brand messaging, budget, and identify opportunities for optimizations across all levels of the marketing funnel.• Leverage messaging strategy to increase conversion rate, lines per order, and AOV.• Work closely with marketing leaders in both EMEA and APAC to ensure alignment with global marketing strategies across regions and potential opportunities.

Centennial, Colorado, Us

Lead a team responsible for creating, developing, and executing global marketing strategies for Arrow.com, Verical.com, and my.arrow.com.Develop and execute comprehensive lifecycle marketing plans focused on new customer acquisition and retention by leveraging tactics on all marketing channels.Introduced the first Arrow loyalty program, ArrowPerks, which rewards customers with pricing and service-based incentives as they interact with Arrow.com and Verical.com.Devise and present quarterly data-driven campaign proposals to executive leadership which included analysis of current business trends and recommendations for making informed strategic decisions.Align with global marketing teams in the creation and development of tactical campaign proposals including goals, messaging, calls to action, defining and segmenting customer groups, marketing mix, and timelines.

Centennial, Colorado, Us

Managed global projects and campaigns that required working cross-functionally with development, customer service, big data, pricing, and lead team to ensure strict deadlines are met Utilized insights, data, and findings from previous campaigns to make informed decisions in planning and executing new initiatives.Designed intuitive Tableau dashboards as a tool to enable teams to manage, track and enhance their performance.Continued to execute day-to-day responsibilities from my previous role in addition to expanding the scope of my role into project management and strategic planning.Continued day-to-day responsibilities of the previous role.

Centennial, Colorado, Us

Worked in a variety of roles for the fast-paced digital marketing team that includes on-site, off-site media, and SEO analytics; ad operations tracking and trafficking; managing and maintaining the on-site marketing calendar; managing and creating promotional codes; executing the operations side of promotions and campaigns; and trafficking banners and messaging on-site through the CMS.Quickly learned and utilized marketing tools such as Google Analytics, Sizmek, Tableau, BrightEdge, Eloqua, and Basecamp to accomplish different objectives.Regularly worked to track KPIs and created presentations to show to the Arrow team.Mentored and advised intern teams on career growth, opportunities, and projects. Represented Arrow at a variety of global events including CES, Electronica, and Maker Faire.

Centennial, Colorado, Us

• Pulled high level reporting and tracked multi-channel performance relative to goals• Performed regular deep-dives to analyze global, regional, and channel performance on both an overall and campaign basis, which were used for presentations given to executives• Worked in Sitecore and executed day to day operations for promotions, campaigns, and overall user journey• Attended multiple events, where I represented Arrow Electronics and met with many suppliers, customers, and possible leads in a face to face environment• Quickly learned and utilized marketing analytics tools such as Google Analytics and BrightEdge

Centennial, Colorado, Us

Analyzed global shipping rates between regions and countries to identify most economical routes and carriers for the Director of TransportationWorked on a project with a team of interns to develop a product and design a global supply chain