With nearly 20 years experience in the industry, working with a diverse range of brands both big and small, I’ve gained experience across a wide range of disciplines from graphic design, branding, advertising and digital design. I’m currently responsible for the creative direction of all agency accounts from concept to execution. I expect high standards from myself and nudge the in-house melting pot of creatives and developers to strive for the same, with the simple challenge of 'How can we make it better?'