A proactive, solutions-focused Senior Digital Marketing Leader with nearly 15 years of success driving effective digital campaigns, strategic communication planning, and team performance to deliver on influencing internal employee performance, improved customer engagement, and buyer behavior. Leveraging data analytics I identify gaps, streamline communications, conceptualize messaging, and ensure results on all marketing initiatives. With demonstrated strengths in leading people, adapting to change, and thriving in a fast-paced environment, I drive continuous improvements in eCommerce and omnichannel strategies and am committed to mentoring teams and raising the bar for the company. Transforming digital operations and updating antiquated legacy systems to improve marketing automation, I am an effective leader in managing complex communication challenges and developing content and messaging to move products, services, and brand reputation. I am interested in networking, continuous learning, interesting industry engagements, and valuable partnerships.Connect with me via LinkedIn messaging. Digital Content Development ♦ Brand Reputation ♦ Digital Marketing ♦ Team Leadership ♦ Data Analytics & Insights ♦ Social Media Management ♦ Content Development ♦ Consumer Engagement ♦ Resource Management ♦ Omnichannel Marketing ♦ Brand Guidelines ♦ Vendor Relations ♦ Communications Strategy ♦ Partnership Building ♦ Policy & Process Improvement ♦ ROI Tracking Tools ♦ Cross-Functional Leadership