Nick Kaplan Email & Phone Number

New York, NY, US

New York, NY, US

New York, New York, US

San Francisco, CA, US

San Francisco, CA, US

US

• Acquired by Twitter - July 2014
• Responsible for launching, maintaining, scaling and troubleshooting advertiser campaigns for a portfolio of ~25 advertisers, some of these included eBay, Supercell, Machine Zone and Doubledown.
• Continuously optimize CPM bid prices at the ad-size and segment level to drive scale while adhering to clients ROAS, CPA or yield goals.
• Interpret and analyze different sets of data to create and target specific segments of users; this includes deep analysis around an end users in-app behavior and targeting users that are most likely to perform certain.
• Provide Account Managers with any and all metrics that will help show success back to the advertisers, this work includes raw data pulls using MySQL and heavy analytical work within Excel.

New York, New York, US

• Engage in day to day communication with vendors and Demand Management counterparts to solve any capacity constraints the vendors may be experiencing
• Analyze month to month price fluctuations and negotiate with the vendors
• Prepare monthly reports that highlight the vendors full year business plan and delivery performance
• Collaborate with Product Development counterparts to align new product launches based on the vendors available capacity

Jersey City, NJ, US

• Utilized advanced Excel tools including Nested If Statements, Pivot Tables and V-Lookups, along with Access queries to identify potential opportunities within the firm’s inventory and deploy solutions
• Raised the company’s net fee income as well as our clients net revenue over $400,000 and over $750,000 respectively through a newly designed process in one year
• Developed, initialized and analyzed various projects with a primary focus on ROI as well as the customer’s requirements and the strategic goals of the firm
• Promoted cohesion and unison between different project teams and departments by setting appropriate meetings and establishing realistic timeframes of the tasks at hand needed to move projects forward
• Frequently brainstormed problems areas that existed in different processes and conducted preliminary analysis on the size, the financial impact, and the possible remedies for those problems
• Worked within the firm’s Six-Sigma team that was actively engaged with senior decision makers and process owners to drive continuous improvement and also instill a change management type culture

Ewing, New Jersey, US

• Led a research and analysis project to see if using an alternative ingredient in one of the company’s products would yield a higher Gross Profit Margin based on several different pricing and location scenarios
• Developed an Excel spreadsheet with varying formulas for all company SKU’s (products) to determine if we were efficiently packing our trailers. (Resulted in annual cost savings of over $100,000 to the company)
• Tracked and maintained the release of BOM’s (Bill of Materials) to company plants and developed a scorecard for the company’s use going forward
• Regularly communicated with the R&D team to solve any short lead-time BOM releases and fix them accordingly

• Utilized Excel to forecast an annual budget for external auditors
• Corresponded with Johnson & Johnson, Wal-Mart, Target, Schneider National and other Fortune 500 companies for annual renewal of dues and continued membership
• Created slide decks and presented to potential prospects and current members on how to use one of the companies online applications more efficiently
• Recruited members and prospects for one of company’s new committees resulting in membership growth of just under 100% for the duration of my time with the company