Continue to increase the impact of the Pathways.org organization by overseeing the ideation, design, development, and implementation of the Pathways.org Baby Milestones Mobile App.

Direct all aspects of digital strategy, involving website and mobile app development and management, social media advertising, SEO, SEM, graphic design, video content, and e-learning by leading a 6-member team. I plan, develop, implement, and direct the overall digital marketing strategy. I administer all digital marketing channels, measure ROI and KPIs, enhance online content, optimize social media outreach, and conduct in-depth market research. I aim to strengthen organizational messaging, public relations, and media relationship strategy. I also ensure optimum resource allocation, administer marketing budget, introduce best practices, foster positive partner relations, and monitor team performance.Some of my key achievements and contributions:► Successfully increased daily website sessions from 600 to 9500, improved YouTube engagement from 1200 to 10,000 views a day, and established a strong Instagram presence with 70,000 followers.► Implemented new Learning Management System (LMS) and launched 5 courses in the last 2 years, in collaboration with key partners such as Lurie Children's Hospital.► Led project for overhauling email communication and newsletter system that incorporated weekly automated emails with over 2 years of content based on the child's date of birth.► Designed and launched prototype mobile application as proof-of-concept that demonstrated marketing benefits and gained funding from senior management for full-scale App development project.► Nurtured partnerships with Northwestern and Lurie Children's Hospitals, involving multi-million dollar grants for leading research and creating courses to change public policy on children's healthcare.

I orchestrated digital marketing initiatives, formulated social media and content policy, developed high-impact online campaigns, and facilitated the success of digital marketing and awareness programs. I supervised digital content development, identified new outreach opportunities, gathered and analyzed market data, evaluated key social metrics, and collaborated with external partners.Some of my key achievements and contributions:► Successfully established and cultivated the marketing department from the ground up, with emphasis on effectively leveraging social media advertising, SEO, SEM, email, and brand building campaigns.► Onboarded and trained new staff members for administering all social media channels, attracting new followers, and orchestrating two entire website redesigns with added functionalities.► Devised strategic plans for maximizing digital engagement and enhancing user experience by analyzing existing marketing processes and understanding target audience behavior.► Generated effective marketing models and conducted industry-specific research for optimizing customer experience and reaching a wider base with minimum cost.

I determined target audience preferences, detected promising markets, evaluated feedback, generated reports, and proposed solutions for increasing online visibility. I reinvigorated social media presence by implementing latest techniques and best practices in digital marketing. I also gathered and analyzed market trend data to guide decision-making.Some of my key achievements and contributions:► Identified and presented strong market growth opportunities that secured approval for greater marketing investment from senior leadership.► Registered 200% growth in YouTube and website views within one year of assuming the remote Marketing Consultant position.► Formulated engaging and impactful narratives about Pathways within all digital marketing collateral.