Reporting to the Commercial Director, responsible for the Outdoor Living Own Label program at GO Outdoors Role covers 6 key Brands – Hi-Gear, Freedom Trail, OEX, Airgo, POD and Handy Heroeso Categories Include: Tents, Sleeping, Furniture, Equipment, Caravanning, Packs and FootwearResponsible for the Strategy and direction of these Brands ensuring ranges are developed each season in line with brand guidelines. Managing the communication of Innovation within the business and devising multi channel plans to communicate sameResponsible for the full commercial package – all FOB$ pricing and negotiation, terms and supplier growth rebates. In short, a £60m+ business across 900 lines, 45 Asia suppliers and 6 Own Brands Working to increase the Own Brand % mix within the GO Outdoors retail model to benefit from improved margin and availability control. Sourcing Plan, investigation and execution central to the company planManagement of the Product Development team and external Freelance design (Footwear, Packs) and all supporting supply base (80% China, 10% Cambodia, 10% Bangladesh)

Reporting to the Managing Director, primary responsibility was the management of the Camping & Apparel/Footwear Product Development teamsTo ensure the Brief was being followed and key date deadlines were being met on the Critical Path from initial company Strategy and vision through to final Product Launch and delivery to marketResponsible for the supply base strategy for all ranges whilst at the same time nurturing new, potential suppliersResponsible for negotiation of core supplier FOB$ pricing. Extensive Far East travelOverall responsibility for Product range size, Buying Cost, Intake Margin and Price List setting To ensure new product Innovation plays a key role in the development of the ranges to maximise profitability capability and awareness of the Gelert brandTo manage all OEM projects and profitability within the business across the Sales and PD team. This includes significant work with Tesco, B&Q, Morrisons, Robert Dyas and Sainsburys (circa $20M @ FOB$)Working very closely with Merchandising, to help control and manage range size, expectation and returns levels across all categoriesTo manage the GO Outdoors Hi Gear project across all categories which involved working with their Buying teams to develop products for market. Responsible for supplier choice and credibility, establishing all Buying prices and the timely delivery of goods. Considerable time spent developing the Hi-Gear brand – from scratch to £22m (@cost) in 3 years

• Responsible for the management, direction and delivery of the 2 Product Developers within the Department• To ensure the Brief was being followed and key dates were met on the Critical Path from initial company strategy through to Product being delivered to the market• To manage, develop and source a comprehensive, exciting and profitable range that fitted well into the Gelert product portfolio offering customers excellent quality, reliability and value• To deliver the annual Product Launch to all Departments within the Business. This would take the form of Product presentations in each category, along with Pricing (RRP + Trade/Discount) and Packaging sell in support• Responsibility over the supply base direction and management of same• To work along side Gelert Far East (GFE) and Merchandising throughout the Critical Path to ensure timely delivery of ranges• To liaise closely with the marketing department to ensure all product information is briefed in a clear and efficient manner for the production of all artwork and packaging. This includes a full run down of technical specification, features and all benefits