Creating an innovating start-up in the eco-cleaning industry. Bring Biobe to market, launching the Be. range of products and introducing customers to our industry leading 100% chemical free, industrial cleaning products. Non-toxic - safe for people and the planet.• Creation of the business model, business plan (short, medium and long term) SWOT and operational procedures.• Working to budgetary constraints, keep the business as streamline as possible and create processes that are automated to save time and headcount.• Set and implemented North Star metric for the business, KPI’s and OMTM across departments that actively measure and support the goals and objectives of the business. These include:o 3-month Retention – Current 100% Target 85%o Delivery – 2 weeks – Current 100% Target 95%o Satisfaction – NPS Current 70 Target 55-90• Worked with distribution and manufacturing partners to quantify lead-times to provide a JIT service to customers, resulting in lower overheads for our business and less stock needed to be stored at our facilities.• Sales and Marketing plan to launch the business to our key markets.• Customer centric relationship and account management.

• Founding Director of a new concept ‘fast food’ franchise Mostro Pizza the world’s first takeaway that makes and cooks at your door.• Successful creation of a scalable model and recruitment of 4 franchisees.• Main contact for franchisees and creation and performance of quarterly reviews. Creation of KPI’s and weekly exception reports to pro-actively monitor franchises, identifying and resolving issues early before they became problems.• Creation of the full business model, business plan and operational manual for the business and franchisees.• Understanding local areas, demographics, and competition, creating sales strategies to achieve plan. Individual franchise SWOT analysis that was kept up to date.• Lead, motivate and manage the 2 additional company owned ‘franchises’ including 3 full time and 8 part time employees.• Owned the development of the management platform and UX including website/app, and backend operator’s platform.• Manage data collection for the updating of metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service.• Implemented ‘The Mostro Way’. How we interreact with customers, make the visit unforgettable, drive social media engagement, sign customers up to our loyalty scheme and increase returning customers.• Successfully launched the franchise at the 2021 International Franchise Show, generating 180 leads and 3 sales.• Management of marketing and sales teams, personnel, and budgeting. Responsible for the overall marketing strategy to be implemented by the team of 2.• Creation and implementation of new programmes to grow the business (Dark kitchens, physical stores, coffee food truck concept) and improvement in EBITDA.

Events and Ops manager for a fast growing catering company who specialise in corporate catering, private events and police catering.• Creation of sale process and improvement in conversions year on year from 30% to 62%.• Increased Corporate Lunch business over 3yr period by 71% by targeting specific business based on our internal data. • Increased profitability of Corporate businesses by creating added value propositions for customers, maximising upselling opportunities and ancillary services. • Strategic long-term planning to safeguard the future of the business looking at macro and micro- environment (Brexit impact, staff retirement planning, infrastructure and equipment investment etc).• Creation of new sales plan across all business units to drive growth and make improvements to control all sales data and maximise leads. Achieved througho Creation of sales funnel and CRM tool to capture relevant customer data and enable data-based forecasting and prospecting.o A data driven process, using Google analytics and internal data points to understand our customers and to drive quality leads and maximise current opportunities with current customer base.• Full budgetary responsibility for marketing spend. Across multiple channels considering ROI and ROE.• Driven growth in contracted catering, securing long term contract with Sussex Police for operation support services, worth circa £500k over contract duration. • Implementation and conception of Events Quotation document to standardise processes and profit margins on each event.• Hands on events management for all events from 50 to 1000 people including staff, equipment, food, venue and entertainment. • Recruitment and management of staff • Responsible for KPI formation to ensure staff are engaged and working towards the overall goals of the business. • Transformation of business website and implementation of new online ordering and operations system.

Providing consultancy for several start-ups and businesses within catering and hospitality as well as private dining experiences and Events Management.

From an idea to a functioning business, working as part of the initial team to refine, develop, finance and launch a new peer to peer finance company. Working unsociable hours, tapping into the team’s entrepreneurial spirit to do what was needed in order to launch the business.

International Property Underwriter and Accounts Manger specialising in Pan European property portfolio's.

International Property Underwriter - responsible for the management and growth of the International book of business within Zurich General Insurance