My greatest strength is to identify and realise opportunity for change and growth. Throughout my career I have had the opportunity to work and partner with great brands, within different types of B2B environments.Whether it be in tech or in hospitality, every client I have worked with needed a partner to understand their pains and needs, craft a deliverable solution that would ultimately deliver long term value. We have focused on creating world class teams to build those solutions.I have always sought to work with products that can genuinely make a positive difference, this helps me work confidently and with integrity.I am at heart a believer, I start on projects knowing that we can achieve our goals, however hard that may feel. I came to Vita Mojo six years ago, to 'have a look'; figure out our brand, positioning, the market opportunity, our product market fit, grow the business in a viable way with the right clients.That's exactly what we have done and now we sit as a respected brand in the industry, a thought leader and innovator, with significant market share and on precipice of new verticals and geographies.We have had the fortune to work with brands like Leon, YO!, Honest Burgers, Subway, Black Sheep Coffee, Gails and Wasabi amongst many others.I work with focus and simplicity, do what is most important and always believe with the right team we can achieve anything. I commit to personal development, understand that there is a lot I don't know, and only by learning from what didn't go well can we be successful in the future.