Nick founded Identity Perth in 2009 to cultivate his passion, excitement and ideas. He is driven to simply help clients and businesses do better. Inspiring their imagination through creativity, strategy and story to turbo charge business, brand and reputation. The power of clever creative and strategy is a game changer for any business. Nick has 25+ years of international experience working across a portfolio of sectors and clients, such as Aston Martin, Ford, Mercedes, Heineken, James Squire, Corona, Tourism Western Australia, Murdoch University, Hilton Hotels to name a few. Honouring business integrity and story, yet evolving and elevating brand communications with clever ideas is what drives him. Nick not only works closely, consulting with the clients and businesses on idea generation and strategies, he ensures all beautifully designed communications are activated to generate brand loyalty and business growth.