Nick Lodestro Email & Phone Number

Washington Dc-Baltimore Area

Washington D.C. Metro Area

Baltimore/Washington, Dc

Responsible for the inspirational leadership of 10 direct sales reports and driving an annual revenue goal of $38 million in medical diagnostic instruments and their consumables, point of care assays, digital radiography systems and reference laboratory services to veterinary hospitals. Manage annual budget of over 1.2 million. Corporate and customer engagement responsibilities include sales strategy and tactics, analyzing characteristics and trends of the local market, retention and enhancement of existing customer base while driving business development and taking competitive market share. Responsible for leveraging other sales channels to maximize sales and customer service objectives. Responsible for hiring and retaining top sales talent, motivating, coaching and developing sales representatives, performance management and sales structure, quarterly/annual sales forecasting.Generated 30% YOY growth of total portfolio during first year as Regional Manager.1 of 4 Regional Managers selected out of 21 for President's Club based on total portfolio performance in 2011.2011 Portfolio Performance: 124% Capital Equipment, 117% Point of Care Testing, 139% Reference Labs, 125% Digital Radiography, and 84% for Software.Q1 and Q4 2011 East Area Cup recipient for highest performing region in the East (1 of 6).Successfully hired and trained 10 new sales representatives.Top performing region (1 of 21) in North America for strategic partner utilization, close ratio, and total revenue closed.Awarded North American Region/Vendor of the Year by a key distribution partner.

1 of 2 Senior Sales Training Managers selected from a pool of 250 sales representatives. Primary duties include mentoring 7 sales trainers and direct management of 3. Manage and mentor new field sales representatives on solution based selling techniques and account development. Serve as the primary liaison between sales and marketing in the development of sales programs and resources, the launch of new products, and act as a marketing advisor during the implementation process. Develop, implement, and maintain a consultative sales training curriculum for North America.Designed a transition process for 800 new customers annually with an actionable plan for conversion and account development.Developed a high impact sales presentation to leverage a revolutionary cardiac bio-marker test presented to 900 customers.Created 2 sales resources for 250 representatives that served as a reference manual for reference lab product differentiation.Constructed and facilitated 14 strategic presentations to over 250 sales representatives and executive managers on medical advances, account development and acquisition, integration, and team selling solutions during an international sales meeting.Trained, mentored, and developed 3 sales trainers in new hire coaching techniques, integrated team selling, and sales tactics.Lead weekly management calls to discuss sales forecasts, new hire performance, and organizational enhancements.Created new hire training enhancements that included interactive demonstrations of core competencies, curriculum refinement to key medical based skill sets, working with distribution partners, as well as practical application techniques.

Primary reference laboratory sales representative for a 2.5 million dollar territory. Responsible for generating new reference laboratory sales revenue, maintaining existing customer base and promoting laboratory services as well as proprietary tests. Consult veterinary practices on the implementation of new testing protocols and the refinement of existing protocols in an effort to increase practice efficiency and revenue.263% of 2008 annual new business goal. Second highest revenue producing sales representative in North America. 2008 President’s Club (top 20% of the sales force). Ranked number 3 in President’s Club stack rankings.Generated a 40% increase in sales revenue from 2007 to 2008 for the Washington, DC/Baltimore area.Awarded the Capitol Region Most Valuable Sales Representative for 2008.Awarded the inaugural Top Dog for top performing sales representative in the Eastern US based on percent of quota in Q1 2009.1 of 6 sales representatives selected for the Reference Lab Leadership Council responsible for the development of future sales programs as well as the capture of best practice sales tactics.

June 2005 to June 2007- Platoon Commander at 2nd Reconnaissance Battalion: Leader of a unit consisting of 26 personnel. Planned and executed complex counterinsurgency missions in and around Fallujah, Iraq. Developed, mentored, and counseled subordinate personnel while building unit cohesion and operational efficiency. Completed three selective military schools, including joint terminal attack controller course, enhanced marksmanship program instructor course, and Army airborne school. Awarded the Navy Achievement Medal with combat distinguishing device (Valor) for actions while in contact with the enemy. Awarded the Purple Heart Medal for wounds received in Fallujah, Iraq. October 2003 to June 2005- Platoon Commander at First Battalion Eighth Marines (1/8): Manager of a 47 person platoon responsible for the reinforcement and support of an infantry battalion during combat operations in Western Iraq.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies, Gpa 3.73 (Magna Cum Laude)

Bs, Finance