• Interact with sales teams across 3 continents to understand client demands, market needs, and target demographics per solution.• Manage enterprise media efforts reinforcing brand identity and ensuring cohesive design and accuracy.• Complete design projects to develop editorial layouts, instruction manuals, brochures, and white papers.• Optimize SEO and PPC campaigns in Google Ads to maximize ROI potential and increase brand awareness.• Serve as website administrator of company websites, ensuring consistent content, branding, and strategy.• Act as marketing liaison to distribution and strategic partners assisting in generation of training materials.• Maintain Amazon Seller Central and Shopify Accounts, back-end set up, and Google Merchant management.• Manage marketing strategy and execution of go-to-market plan of all product launches.• Plan and produce product photography and videography from pre- to post-production.• Develop copy and content for digital releases and newsletters to engage readers.• Research and compose quarterly competitor analysis and market trend reports.• Assist with international trade show planning, registration, graphics, and labor.• Oversee and delegate tasks to the Assistant Marketing Manager.

• Collaborated with chemists to understand key product differentiators and relay to sales teams via training materials.• Provided art direction and visual strategy for print media, sales collateral, and large-scale graphics.• Managed pre-show and on-site communications and logistics for 10 annual domestic trade shows. • Ensured product labels comply with American and Australian regulatory standards.• Filmed and edited internal brand surveys, new product, and training videos.• Constructed and maintained two small business WordPress websites.

• Created marketing collateral for direct mail campaigns, websites, trade shows, campus ID cards, and retail signage.• Managed and deployed mobile coupon campaigns for 3 college off-campus dining programs.• Assisted in corporate rebranding plan after acquisition converting templates to new identity.• Troubleshot, programed, packaged, and shipped various POS technologies for over 30 collegiate clients.• Processed between 10 to 20 magstripe card production, POS terminal, and hardware orders monthly.• Maintained and edited 24 WordPress websites for academic clients.• Managed meal plan backend operations for 10 to 15 colleges annually.• Trained remote team of 3 on point of sale (POS) terminal deployment. • Maintained high customer satisfaction levels in a fast-paced environment by offering efficient and useful support.

Acquired by Blackboard in August 2014. I consolidated the work descriptions under the Blackboard posting above.

• Assisted with troubleshooting and resolving software related issues.• Prepared and monitored customer issue reporting.

• Reviewed, edited, and coded an intern/new hire website, pending global launch.• Expanded a document sharing system and optimized searchability.• Co-authored a 38-page guide on how to utilize and troubleshoot Microsoft SharePoint.