Nick Lupo Email and Phone Number

Manages Emerging Spirits Brands, Craft Collection, CBD and SGWS New Ventures in the Central Region•Executed the supplier planning process among the Central Region for all Emerging and Craft brands•Helped in a successful rollout of multiple CBD brands across the region

Supervised and coached a team of Commercial Finance and Commercial Strategy departments collectively responsible for $1.5B in annual revenue, $320M gross profit.•Aided in the creation and implementation of SGWS pricing policies and procedures, specializing in price increases and pricing elasticity•Directly oversaw all supplier local marketing funds totaling over $38M in annual marketing support dollars •Created a streamline process for commercial selling teams to fully adopt and implement our new pricing go-to-market strategy

Provided state level oversight, insight and influence on key supplier annual operating plans and marketing initiatives•Led development of commercial strategies to help improve and evolve supplier trade marketing plans to maximize goal achievement •Established plan of action to deliver AOP achievement of supplier portfolios valued at over $620M in annual revenue, $120M GP$•Produced executive management reporting and analysis to inform senior leadership across both supplier and distributor organization on business performance drivers, sales projections and risk/opportunities

Responsible for the total sales and growth of top Texas retail chains including Spec’s, Twin, Goody, Total Wine, Sigel’s, Gabriel’s and WB•Achieved Rolling 12-month revenue growth of 12.8% vs previous year in top 12 Texas chains•Manage all aspects of chain business for Beam Suntory, Fifth Generation, Sazerac, Luxco, Rum Chata, TX Whiskey and 48 other small to mid-size vendors•Managed and led a team of 14 Key Accounts Managers across Texas

Responsible for the total sales, marketing and profitability of the Heaven Hill and Patron Spirits portfolios in Texas totaling close to 900k cs/yr•Manage all aspects of pricing, marketing funds, budgets and financials in all 7 Glazer’s TX warehouses•Organized retail chain programming goals and on-premise initiatives for entire Texas market•Responsible for forecasting accuracy for both portfolios in all Texas markets

Delivered training & development programs to Pernod Ricard USA employees and our U.S. distributor partners with a focus on consultative selling skills and territory development•Developed online wine & spirits training catalog used to increase user product knowledge•Directed College recruiting efforts in Florida and northeast markets. •Aided in the development and implementation of the PRUSA District Manager and State Manager Ways of Working seminarsDelivered Training Courses: • Needs Based Selling • Territory Management • Distributor Management • Overcoming Objections • Presentation Skills • Management Training • Performance Management Markets Delivered:NYC, Boston, Pittsburgh, Tampa, Orlando, Miami, Dallas, Houston, San Antonio, Austin, Tulsa, Denver, Fort Collins, Long Island, San Francisco, Seattle, Los Angeles, Palm Springs, Phoenix, Sonoma, Detroit, Austin, Napa