True Aesthetics is a growth partner that levels the playing field. Plain and simple. Optimize your spend for profitability and better patient outcomes. Membership brings corporate-level product discounts powered by Galderma and Merz, niche branded procedures that drive customer acquisition, and a full suite of practice automation services.It's all the benefits of medspa chains, without the chains.

In 2016, co-founded FriendMedia (now vrtly.ai), an innovative broadcast media company focused on delivering a seamless in-practice marketing platform to medical aesthetic providers. Throughout the company’s history as co-founder, led as COO, CEO, CCO, and Consultant in scaling the FriendMedia network to 1,500+ medical aesthetic provider locations. Successfully transitioned business to top talent for the next growth stage as an ad-tech platform.

- Established strategic partnerships to increase the customer base to 1,500+ medical aesthetic practice locations.- Identified, cultivated, and expanded 10+ channel partnerships, reaching a $1M ARR run rate.- scaled product and customer success team to maintain high customer satisfaction, low churn, and a Google Rating of 4.8.

- In 4 years as CEO, boosted the customer base by 496%, exceeding 1,000+ locations and grew company ARR by 10x. - Established a synergistic patient financing partnership in 2020 to create a superpowered sales engine for aesthetic practices, unlocking a $50K revenue increase in a month during Covid-19.- Led over-subscribed Series A capital raise in 2021, including personal investments from world-class plastic surgeons and industry leaders within the medical aesthetic community.- Gained market acceptance by leading a 6-month pilot of 200+ medical aesthetic practice locations and demonstrating 83% more treatments per month.- Featured in several industry media publications including The Technology of Beauty Podcast with Dr. Grant Stevens, RealSelf University Podcast, Modern Aesthetics interview with Dr. Steven Dayan, Terri Ross Podcast, Influx Marketing Podcast, faculty and presenter at Revision Skincare Elite Retreat, and startup panelist at Tech Beach Retreat 2019 in Jamaica.

- Co-founded the company and grew the SaaS customer base to 100+ medical aesthetic provider locations.- Provided thought leadership on key industry trends to pivot the early-stage startup to the premium cash-pay healthcare sector of Medical Aesthetics.- Reduced annual sales organization expense 40% by identifying, establishing, and implementing strategic distribution partnerships.

- Directed and guided the team to achieve $20M in medical device and consumable revenue and 56% QoQ growth in Q4 of 2015, earning awards for Region of the Year & Regional Director of the Year.- Selected to the global sales and marketing leadership committee in 2015 to develop and implement a regional go-to-market strategy leading to a record year in topline sales revenue.- Supported the acquisition by Valeant Pharmaceuticals as a key member of the integration leadership committee.

- Took on and led an expansion territory, increasing YoY sales revenue by 400% to $1.6M.- Won the President’s Club Award 2008, ranked among the top 5-15% of capital sales representatives from 2007 to 2012 in the Midwest market.- Hand-selected to participate in a cross-functional leadership development program that exposed top-performing field sales reps to all aspects of corporate leadership.

- Sold Capital Aesthetic Energy Devices to Plastic Surgeons, Dermatologists, Medical Spas, and non-core physicians. - Turned an expansion territory of KS, NE, MO, IA into a top 5 region.

- Territory sales representative driving small business growth of ADP’s comprehensive cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration.