Chief Operating Officer
Doubled the business over 3 years (2021-4) from $250m to $500m ARR through a combination of multiple acquisitions and organic growth.The COO mandate was broad. Led a rigorous corporate transformation program to build the foundations that enabled the business to transition from On Prem through subscription to SaaS while expanding operational efficiency of the business and fully integrating acquisitions. Key areas of focus included: GTM strategy and planning, segmentation, geo & industry prioritization, pricing uplift, sales compensation model,sales & partner enablement, off shoring of customer support, professional services.Functions within COO at Sitecore include ~500 employees across: Professional Services, Customer Support, Customer Success, Revenue Operations/Deal Desk, IT, Training and enablement, Partner Ecosystem, M&A,