Lead all creative and strategic planning/execution across marketing and product while also heading the partnerships side of Del Toro Shoes. Successful partnerships included Greyson, 2023 U.S. Ryder Cup Team, Metalwood Studio, and Casa Cipriani.

A platform connecting people both within and beyond the golf world through imagery, design, and music.

Lead the influencer program for J.Lindeberg in the United States, specifically for fashion and golf. Helped grow the brand through experiential marketing initiatives and creative ideation for brand campaigns. Worked closely with our professional athletes to ensure their needs were met from an apparel level. Coordinated with our scripting lead to ensure tournament apparel was received and packaged properly. Produced an event at The 2023 Masters tournament as well as pop-up events in LA and Upstate New York.

Wrote creative copy for Malbon Golf that ran across Instagram and Facebook. We used A/B testing and targeting methods to see which copy worked best with the creative for the 2019 holiday season.

Worked at Aimé Leon Dore's flagship store, developing relationships with customers and acting as a face of the brand. Also helped with in-store music curation and the development of Aimé's Apple Music profile to create an environment that drove home ALD's brand identity to the customers.

Clients included: Pearl Jam, 2Pac, REO Speedwagon, MadeinTYO.-Updated client's audience snapshots and scorecards using data analytics platforms like Sprout Social, Facebook Manager, Google Analytics, Link Fire, Bitly, and Next Big Sound.-Helped develop a digital strategy for End of the World’s single release in June 2018, generating audience engagement through Instagram live Q&A and social media activations.-Collected UGC to repurpose for Pearl Jam’s social media accounts. -Searched for unique interviews and performances since the 1990s that would garner engagement on social platforms.-Organized REO Speedwagon’s tour dates and confirmed with Bandsintown.-Analyzed scorecards and compared them to previous months for our client’s monthly social media report.-Collected and synthesized 6 months of Pearl Jam’s metrics across all social media channels (Facebook, Twitter, Instagram, YouTube) and gathered insights from that data to help create a social media report deck for my manager to pitch to Pearl Jam’s team.

I was a production assistant for Complex’s cover shoot with A$AP Mob. As a production assistant, some of the work included:-Setting up and breaking down lighting and set equipment-Preparing cameras and making sure that the settings were correct-Maintaining focus and angles during the shooting process-Facilitating the talent’s schedules so that the day flowed accordingly with stylists, make-up artists, etc.-Helping with any other work that needed to be done on setI worked with the “What The Food” team under First We Feast at Complex and helped shoot video content for their social media channels. While working with them, I got to be talent for a couple episodes of the series, one of which (“Table side Shawarma”) became one of the highest performing videos for “What The Food.”-Facebook Views - 3.7M-Facebook Engagements - 102K-Instagram Views - 100K +I worked on set for Complex’s “Everyday Struggle,” helping set up lighting and camera equipment before episodes were shot.Everyday Struggle is a daily hip-hop debate show where internet sensation DJ Akademiks and hip-hop veteran Wayno square off on the biggest topics in music and pop culture, moderated by journalist Nadeska Alexis. The hosts bring their fans an in-depth look into the biggest stories in the hip-hop community with commentary, exclusive content, and a behind-the-scenes look at one of the biggest shows in rap.

I worked with the digital marketing team at Verve Label Group to help effectively run marketing campaigns on social platforms, as well as create news letters for our artists. I was involved in day to day tasks that included editing and writing news items, scheduling posts, creating content for social posts, and conducting research for innovative marketing techniques using the latest AR and VR technologies.

Model for Urban Outfitter's 2015 "Back To School" Campaign.