Analyzed market research to identify key trends, informing strategic decisions and recommendations for senior leadershipManaged real-time engagement on all social media channels, responding to comments and messages to maintain fan engagement and loyaltyDeveloped a targeted paid advertising strategy across Google and Meta Business Suite, increasing leads by 120%Led the curation and scheduling of diverse content (graphics, videos, articles) to engage audiences, maintain brand voice, and meet engagement KPIsEnsured calendar flexibility to accommodate live events, breaking news, or emerging trends while maintaining consistency with planned postsCoordinated with public relations to promote major announcements, event details, and media coverage through social channels, increasing email engagement by 40%Increased follower growth by 66% and engagement by 113% by analyzing platform insights and optimizing content based on audience preferences and trending topics

Designed over 100 video assets, utilizing style and approach variation, all of which were used in campaign efforts to reach over 15,000 peopleAnalyzed industry trends and policies, delivering presentations that guided strategic redirection, lowering cost-per-click by 23%Maintained a consistent and professional 'voice' across all social platforms, ensuring alignment with brand identity and valuesSpearheaded over 50 photo/video production projects from filming to post-production, leveraging knowledge in Photoshop and Adobe Premier ProConducted competitive analysis to identify 18 opportunities that improved SEO and organic search rankings by 60%Exceeded KPI expectations by 40% within 4 months after restructuring paid advertising campaignsDeveloped and maintained detailed Excel project timelines, gantt charts, and task trackers to monitor milestones across various initiatives

• Attentively served customer needs while multitasking efficiently.• Managed inventory control of direct materials such as condiments and alcohol.• Oversaw the cleanliness of the kitchen, dining room, and bar.

• 3 years in the video production cycle with specialization in film creativity and editing.• Promoted to Lead Editor/Director of schoolwide broadcast in September 2018.• Proficient in multiple photo/video editing software packages.