Catalina Crunch is a cereal and snacking wellness brand originally founded as Keto-Friendly. Catalina Crunch is the maker of the #1 selling natural cereal SKU in MULO.Oversee all aspects of territory and manage one Regional Sales Manager. Manage broker network (Presence Marketing and CA Fortune) to implement company goals and objectives. Hired on ground floor of start-up company as #3 salesperson. Significantly contributed to company growth through account development in the Midwest and West conventional and natural grocery. Retailer & distributor calls: Kroger, Sprouts, H-E-B, Meijer, Hy-Vee, Fresh Thyme, INFRA, NCG, and KeHE • Expanded Kroger from East Divisions to total Enterprise (+8 Items, +14,400 PODs)• Collaborated with Sprouts on First to Market launch (New SKU – July 2024)• Grew distribution at Meijer (+6 Items, +1,500 PODs) • Opened and grew business with H-E-B (+7 items, +2,100 PODs)• Launched bi-annual pallet display program at Fresh Thyme• Added quarterly shipper program to Hy-Vee business • Onboarded Dot Foods• Gained Costco Rotation (Texas Division) through team Roadshow • Planned and managed National trade shows (KeHE, UNFI, INFRA, and NCG)

Enjoy Life Foods is an allergy-friendly snacking company free from the 14 most common allergens. Enjoy Life Foods leads the free from chocolate baking space and meets a need state for consumers. Enjoy Life joined Mondelez International in 2015. Successfully managed $15MM Territory by growing distribution and recognizing company cost savings solutions. Worked closely with broker partner (Presence Marketing) to achieve goals.Retailer calls: Kroger, Target, Jewel, Fresh Thyme, Woodman’s, Aldi, INFRA, and NCG • Launched new items in Kroger East Divisions (+2 Items, +1,000 PODs, $750K)• Converted Target to a direct model• Gained dual placement of baking chocolate at Jewel (+3 Items, +550 PODs, +$600K)• Drove closeout business recovering 25% COGS ($400K)

Managed Midwest Natural and Conventional Grocery

Heartland Food Products Group is the maker of Splenda and a leader in private label grocery. Heartland FPG produces private label sweeteners, liquid water enhancers, and cold brew coffee.Spearheaded company’s effort to expand into undeveloped retailers (whitespace). I worked closely with Advantage Solutions brokerage in accounts throughout the Midwest and South-Central regions. Retailer & distributor calls: Jewel, Hy-Vee, Woodman’s, Schnucks, SpartanNash, Albertsons Southern, and Associated Wholesale Grocers (AWG)• Launched Spenda Stevia in all territory accounts over two years (+2 Items, +1,200 PODs, +$900K)• Sold 2,800 shippers throughout territory (+$250K)• Uncovered diverting process at a regional distributor ($2MM of sales volume)

The Hershey Company is a world leader in chocolate confections and snacking. Managed the Hershey retail business in the fast-paced downtown Chicago market.Retailer calls: Jewel, Walmart, Meijer, Mariano’s, and Food4Less • Led sales team with $7MM territory (downtown Chicago territory)• Consulted biweekly with retail store managers to grow sales (Filling OOS, voids, and display programs)