I have been a freelance copywriter for seven years and have freelanced for large marketing and web development agencies and companies like WinZip and Corel.I love using psychological principles, persuasive techniques, and power words to create marketing copy that inspires action. A word is never just a word in marketing copy. Even though it’s more science than art, there is still a creative element involved, and it’s this marriage of the two that appeals to me.While most of my experience has been in creating web copy, email copy, and content, I also have extensive experience creating scripts, case studies, press releases, and ad copy. There isn’t much in the copywriting world that I haven’t done in the last seven years, and this includes interviewing clients, researching competitors, and putting together winning strategies that can be used in all marketing materials.