- Spearheaded end-to-end B2B and B2C marketing initiatives across diverse channels, including digital, social media, in-store, trade media, and OOH, strategically amplified brand presence, and fostered affinity within the North American market resulting in an average of 700M impressions, 2.6M clicks, and a CTR of .25%- Formulated and executed comprehensive Go-To-Market strategies across a vast network of retail stores in North America that took our in-store presence from 0 stores to over 2000 stores, ensuring seamless market entry, and sustained product visibility.- Assumed a pivotal role as the primary point of contact for a dynamic sales team of 12 professionals, diligently cultivating the Chiquita brand, and fortifying relationships with key customers and retailers.- Drove the formulation and execution of in-store display and signage strategies, strategically implemented across the expansive network of 2,000+ North American customers, enhancing brand visibility and customer engagement with a 15% average increase of store count quarter over quarter, and $335,000 in incremental sales per store- Championed all facets of event and tradeshow production, overseeing four major events in 2023 that not only garnered an average of 500,000 impressions, but also elevated industry awareness, contributing to Chiquita's market leadership.- Managed a substantial $6.5M marketing budget, ensuring optimal allocation for maximum impact and return on investment across various marketing initiatives.- Held the lead position as the point of contact for creative and PR agencies, fostering collaborative partnerships to deliver innovative and impactful marketing campaigns.- Reported directly to the Chiquita CMO, maintaining effective communication and collaboration with the executive leadership team and ownership, playing a crucial role in steering strategic marketing initiatives aligned with overall business objectives.

- Led the formulation and implementation of a global brand strategy, shaping Chiquita's identity across its six primary markets worldwide, ensuring a cohesive and impactful brand presence among multiple language and cultural differences.- Innovated and executed 12 dynamic global marketing campaigns monthly, reaching an impressive audience of over 50 million bananas and spanning 15,000+ stores worldwide, creating a pervasive brand visibility.- Guided a dynamic team of regional marketing managers, designers, and social media specialists to craft groundbreaking global campaigns. The results included an impressive 3 billion impressions, over 15 million site visits, a notable 19% increase in brand recall, and a significant 5% boost in preference and purchase intent.- Took charge of end-to-end content strategy and production, from the inception of creative briefs to the successful launch of campaigns, ensuring a seamless and impactful process.- Orchestrated collaboration with creative and agency teams to maintain a consistent and impactful brand look and feel across diverse regions, campaigns, launches, and point-of-sale materials, ensuring Chiquita's visual identity remained compelling and cohesive.

- Directed comprehensive marketing and communications initiatives for the Glad brand, a distinguished $1 billion entity within the Clorox portfolio. Managed a spectrum of channels, including web, digital, social media, influencer relations, TV, and Public Relations.- Spearheaded the annual brand engagement planning, orchestrating highly impactful multi-platform campaigns that resonated across diverse channels.- Formulated and executed a robust CRM and 1st party strategy, strategically acquiring and retaining high-intent audiences for the Glad brand.- Pioneered the website content strategy, overseeing maintenance and updates to enhance the consumer experience, resulting in a remarkable 47% year-over-year increase in website traffic.- Effectively managed a substantial $50 million media budget and a $5 million production budget, optimizing resources for maximum impact.- Led a dynamic team of three subject matter experts in content/digital, paid media, and e-commerce, fostering innovation and driving successful campaigns.- Functioned as the primary point of contact for multiple full-scale agencies, overseeing collaborations in creative, media, e-commerce, and PR.- Innovated and executed Glad's most successful marketing campaign platform, "Glad Presents: Torture Tests," earning a prestigious Cannes Lion for Brand Activation. The Airport Torture Test garnered over 6 million views and boosted purchase intent by an impressive 23%.- Led the strategy and creation of Glad’s pioneering Amazon Alexa Skill and Google Assistant Action, providing utility and building brand preference through innovative technology.- Directed the creation and execution of multi-platform influencer marketing campaigns, such as Glad’s Upside Down Cooking Challenge (4M+ views; 21M+ Reach) and Grace Helbig Offroad Cooking Challenge (28M+ reach), demonstrating a keen ability to engage diverse audiences.

- Engineered and propelled brand awareness initiatives for LeEco, employing a multifaceted approach encompassing marketing, communications, retail activations, campaigns, events, website creation, and research to leave a lasting impact.- Crafted comprehensive brand guidelines, overseeing the management of integrated awareness campaigns that not only educated consumers but also informed trade outlets about our diverse range of products and services, fostering a deeper understanding of the brand.

- Led a high-performing team dedicated to crafting brand campaigns and programs that not only fostered brand love but also significantly heightened awareness for G-Suite among IT decision-makers and consumers.- Effectively managed cross-functional teams to steer a technical product roadmap, orchestrating the development of consumer-facing content for new product launches, features, and updates.- Pioneered the creation of cultural and seasonal marketing calendars, strategically driving Google Apps awareness through thoughtfully planned moments throughout the year.- Led the Google Apps for Work Customer Story Program, orchestrating a notable increase in testimonials year over year. - Conducted interface and interviews with C-suite executive customers and IT leads, resulting in the creation and amplification of compelling G-Suite stories on platforms such as the G-Suite Blog and YouTube channel. Notable projects include the "Whirlpool Gone Google" customer video and its supporting promotion, with collaboration on generating press and awareness around customer stories through PR teams.- Advised on campaigns, programs, and assets, ensuring alignment with brand infrastructure, guidelines, and tone to maintain a consistent and impactful brand identity.- Took charge of the G-Suite Thought Leadership Program, providing strategic direction and leadership to establish G-Suite as a thought leader in the industry.

Skype:• Manages Go To Market strategy for Skype Global Campaigns including creative development and execution, production, media planning and channel planning• Responsible for internal team management and external agency/vendor management to deliver campaign deliverables and assets on time and on strategy• Responsible for full site content management on skype.com/together: editorial and content management, site design, user experience, build, reporting and analyticsBing, OneDrive, Outlook• Builds demonstrable momentum, brand love and advocacy with social/customer communities by driving stimulating content and conversations, that give fans/followers a voice – to advocate, to give feedback in real time. • Develops strategic digital and social media plans to effectively market new products and features• Creates experiences on emerging social media channels and platforms to reach new consumer audiences• Effectively manages agencies, teams and web development partners to create and execute high-quality social applications and digital content• Analyzes social and digital marketing data and metrics to develop consumer insights that influence content development and social and digital strategy• Provides social feedback to product teams and engineers to help develop future products, features and updates. • Manage multiple social communities across Bing, OneDrive, Internet Explorer: 550K – 6.6MM.

• Seattle’s Best Coffee, Pizza Hut, Rice-A-Roni, Near East Dish, Lipton Teas- Develop strategic communications and social media plans and goals, and effectively manages against them - Responsible for performance and success of digital and social media campaigns as well as outreach plans- Grows, engages and supervises client’s online social community channels- Effectively manages web development partners to create and execute high-quality applications- Analyzes and reports on social media insights, metrics and data against client strategy and objectives - Builds relationships with third-party influencers, bloggers, technology platforms, and internal business partners to meet and exceed client needs - Addresses complex client issues thoughtfully and effectively- Consistently produces high quality internal and external digital and social media communications strategy

- Microsoft Bing, Best Buy, Inc.- Strong knowledge and experience in digital marketing and advertising, digital and interactive media, social media, email marketing, mobile marketing, strategy development and execution and analytics- Works with project managers, creative teams, developers and media teams to deliver multiple projects on time and on strategy to client- Responsible for client management, internal team management, digital strategy development, conference reports, status reports and creative reviews - Proven experience in managing teams and working cross functionally across the agency- Proven success in managing multiple complex projects, multi-tasking and working within tight deadlines- Manages clients online creative deliverables - Successfully managed the creation and launch of countless online campaigns and microsites.