I'm responsible for maintaining and continuously improving Orkestra's online and offline marketing efforts. My role involves planning, executing, and managing all marketing campaigns promoting Orkestra's brand, products, and services. I develop marketing strategies, closely monitor performance metrics, stay updated on evolving B2B marketing trends, identify customer needs, and track competitors' marketing activities.

In the summer of 2018, I embarked on an entrepreneurial journey as the co-founder and CEO of a thriving mobile carwash business in Toronto. Over five months each year, I've led this venture, gaining hands-on experience in various facets of business management. From Sales & Marketing, encompassing both digital and physical strategies, to financial stewardship, physical labour, and even website development, I've had the privilege of witnessing the inner workings and backbones of building and running a successful business.