My role in TOMY Australia is the Sales and Marketing Manager - TOYS. This role involves building existing and new businesses with national accounts such as Coles, Woolworths, Metcash, Costco, Australia Post, and other national retailers and distribution channels.I also manage sales targets and budgets, pricing (promotional and every day) and trading terms negotiations, GP, and have regular meetings, presentations, (pitches) to stakeholders introducing new products and extensions. This involves participation in range reviews, shelf layout design and planogram designs, promotional launch investment (trade spend) agreements, catalogue submissions, product registrations, and generally provide solutions to category management issues whilst creating value for consumers and profitability for both supplier and retailers. End to end responsibility on retailer project management and new retailer/product category opportunity identification. This involves a high level of research data, approaching new potential retailers via cold calling (both eCommerce and bricks and mortar), formulating submissions (tenders), developing trusted relationships by listening and understanding the client’s needs and developing a suitable customised product and promotion strategy. Post-launch and ongoing analysis of weekly sell-through and conveying all relevant evidence-based information back to the business to assist in decision making.

Self Employed Project manager on Residential renovations - Building several properties over a nine month period

McPherson’s Consumer Products markets and distributes a wide range of Housewares and Personal Care accessories throughout Asia pacific, UK/Europe, and North America. As National Account Manager Homeware division - Harris Scarfe I had accountability for sales budgets, forecasting, contribution margin and profit, business planning, reporting, and forecasting of inventory, promotions, and sales. This role reports to the head of the housewares division and involves daily contact buyers, assistant buyers, planners to manage the sales and marketing events.Integral to the role was internal forecasting with demand planners to ensure product delivery and execution were both accurate and adapted to the retailer’s sell-through data and promotional events. Increased ranging through new product development, private label launches, catalogue promotions and grew the Harris Scarfe account 13% to 22% year on year maintained for 3 years. Successfully managed and trained direct reports (retail area managers and merchandisers) responsible for instore merchandise execution of scheduled events or promotions.

National Account Manager-Kmart• Accountabilities for sales and profit, business planning, reporting and forecasting of inventory and promotions. This involves weekly sales and management meeting with K-Mart’s buyers, planners and assistants to both grow and manage catalogue places and marketing events. State Sales Manager • This role involves dealing with the independent and some national accounts with KPI’s around sales, margins, in store merchandising, budgets, inventory forecasting by brand sku, and markdowns. I had one direct report.Achievements:• I increased the distribution and sales of previously non-performing accounts. This involves negotiating new ranges increasing facings and in-store position of Funtastic product. I also gained many new accounts and been the most consistent sales manager on sales to plan.

Colorific is one of Australia’s leading family owned craft, Toy, and educational resources businesses. This role required relationship management with major retailers along with financial management and reporting, conducting annual range reviews and promotions in retailer catalogues Account responsibilities were Kmart, Coles, Officeworks, Woolworths, Toys R Us and ARL amongst others.

This role managed the Southern region field sales staff and agents (WA, TAS, SA and Vic) for both the toy and nursery divisions. Managed all independent sales of Pharmacy groups, Baby stores and Toyworld. Accountable for state sales targets, promotional spend, advertising & point of sale budgets. Sales staff consisting of two reps and two agents reporting to me.

Responsible for all seasonal products from the initial concept brief through to the completed product.Communication with the national sales force to ensure that seasonal sell-in information was provided in a timely manner with appropriate support. Collaboration with the internal graphic designers to assist designing greeting cards and associated accessories for each seasonal promotion. Source and consolidate products internationally for effective product range development for both Australia and NZ. Responsibility for the project goals, planning, implementation, and outcomes of each season Setting retail pricing gross revenue base, design of promotional trade catalogues, advertising & POS.budgets.