Nick Nelson Email and Phone Number
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I have over 25 years of progressive growth, leading and developing high performing teams to deliver year over year growth results. Diverse expertise in sales, marketing, and finance, with in-depth industry knowledge within the wine and spirits three tier network, developing and implementing innovative strategies in collaboration with multiple brands. Proven track record in sales operations, distributor management, aligning brand strategies in the local and regional markets, route to consumer strategy, and value chain economics to position products as market leaders, capturing increased market share to drive profitability. Extensive CPG experience includes roles in finance, direct wine & spirits sales, distributor management, regional and national brand marketing and management, sales operations, route to consumer strategy, exploration and value chain economics.Well respected and collaborative leader focused on proactive solutions to foster and maintain value-added partnerships with key company constituents, distributor and trade partners.
Four Roses Distillery
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PrincipalUnbridled Spirits Consulting, Llc Mar 2020 - PresentOur goal is to create long-term value and growth potential through innovative and targeted strategies across the key touch points in the sales and marketing spectrum. Our focus starts by strengthening brand building objectives by providing insights through financial and environmental analysis, evaluating desired consumer target, and marketing and brand activation strategies. We deliver insights on commercial strategies by optimizing product, price, people, place and promotion within direct sales initiatives to maximize brand potential and profit growth. We offer leadership on strategy development of sales performance programs including evaluating metrics, sales capabilities, performance and accountability for delivering desired sales objectives. We provide strategic thought partnership to seek solutions that optimize our client’s route to market approaches including channel specific guidance on current sales and marketing strategies.
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Marketing Director - InterimFour Roses Distillery Nov 2024 - PresentLawrenceburg, Kentucky, Us
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Board Of RegentsTransylvania University Aug 2023 - PresentLexington, Kentucky, UsServing my alma mater on an advisory board to the President of the university. Activities include participation various committees focused enhancing First Generation experiences and Alumni Engagement. Additionally, I am involved inaugural Entrepreneurship Leadership Council. The Center for Entrepreneurship Leadership Council is a select group of entrepreneurs and business leaders who serve as a visible, positive support group for the Center. Council members have a desire to improve Transylvania University’s entrepreneurship program by advocating on behalf of the Center. -
National Sales DirectorFour Branches Bourbon Jun 2023 - PresentBardstown, Ky, Us -
National Sales DirectorFour Gate Whiskey Company Jan 2023 - Present
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Board MemberJ.K. Williams Distilling, Llc Sep 2020 - Aug 2023 -
Chief Executive Officer - InterimBig River Distilling Company, Llc Jan 2022 - Jun 2022 -
Manager, Distributor Capabilities And PerformanceBrown-Forman Jun 2016 - Mar 2020Louisville, Ky, UsI led the strategic development, implementation and execution of national sales performance initiatives and programs. This includes the development of sales execution KPIs, related metrics and scorecards to measure performance across all distributor & brokerI reviewed and evaluated of route to consumer sales strategies and approaches of our key distributor and broker partners. Ensured our sales divisions had proper supplier alignments, supporting sales structure & sales performance processes that met Brown Forman expectations on a market by market basis. -
Manager, Route To Consumer / Distributor OperationsBrown-Forman Apr 2011 - Jun 2016Louisville, Ky, UsI led and participated in multiple national Route to Consumer Initiatives for Brown Forman spirits portfolio including Control State Strategy, U.S Ready to Drink Strategy, Convenience channel distribution exploration, and emerging E-Commerce initiatives. I developed and implemented the national distributor performance process and programs to optimize business results through increased accountability of national sales efforts. I contributed to the development of Route to Consumer 2020 Strategy for the North American Region
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Senior Brand Manager Finlandia AmericasBrown-Forman May 2008 - Apr 2011Louisville, Ky, UsI led the sales and marketing activity for Finlandia Vodka in North America. Efforts primarily focus on developing Finlandia’s business in the U.S. in support of the brands tremendous global success. This included:• Contributing to development of Global Advertising Campaign• Developing marketing and sales execution plans for the new flavor Finlandia Tangerine.• Developing & implementing the sales and marketing plans Finlandia New package for the U.S. • Developing the World Finest Vodka marketing campaign including public relation and promotion efforts• Led the development of the innovative digital drink recipe guide and Vodka Training experience for consumers• Leveraged global trade and consumer programs (Bartenders are Gods & Summer Solstice)
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National Brand Manager - Woodford ReserveBrown-Forman May 2006 - May 2008Louisville, Ky, UsI led and directed the U.S. Woodford Reserve sales and marketing business. Included development and execution of overall strategic direction, sales promotion programs, digital CRM, public relations, national/regional account partnerships, and high profile sponsorships. Experience includes:• Development and evolution of Brand Strategy/Architecture• Defining consumer and shopper insights for the Premium Man• Elevating the brand’s image through creation of high energy sales and marketing initiatives• Creation and development versatile Woodford Reserve Manhattan Drink Strategy by channel• Creation and development of channel specific activation playbook for the On Premise• Worked with international artist Leroy Neiman in creating the 2008 WR Derby Package • Worked with Leroy Neiman Penny Chenery, Paul Azinger during our 2008 WR KY Derby Activation• Digital Consumer Relationship Program with WR Thoroughbred Society
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Regional Brand Manager - Midwest DivisionBrown-Forman Jun 2004 - May 2006Louisville, Ky, UsI was responsible for strategic brand leadership and brand equity stewardship for all Developing Brands in the Midwest Division. Included development and execution of local sales and marketing plans, business analysis, and financial management of growth oriented high profit brands. Examples: • Woodford Reserve 360 Home Place Initiative• Tuaca Body Art Ball 360 Activation • Appleton Rum Introduction & Launch• Division Commercial Planning Process• Brand Business Performance reviews• Division Agency Cost Analysis & Recommendation
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State Manager, Maryland, Delaware, District Of Columbia & Montgomery CountyBrown-Forman May 2002 - Jun 2004Louisville, Ky, UsI led distributor management and direct sales efforts ensuring volume and profit targets were achieved while building brand equity. This experience taught me a great deal how to successfully manage various marketplaces and distributors by implementing effective pricing strategy, distributor programs and local promotions.I was responsible for strategic creation, development and execution of sales and local marketing efforts for key brands such as Jack Daniels Family of Brands, Southern Comfort, Finlandia Vodka, Woodford Reserve, Tuaca, Don Eduardo Tequila, Glenmorangie Scotch, Canadian Mist, Early Times, Old Forester, and other brands.
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Area Manager - Heritage BrandsBrown-Forman Nov 2000 - Apr 2002Louisville, Ky, UsI was responsible for leading and developing the strategic creation, development and execution of sales and local marketing efforts. Lead distributor management efforts ensuring volume and profit targets were achieved while building brand equity. Represented Heritage Brands Portfolio including Canadian Mist, Early Times, Old Forester, Pepe Lopez, Ushers Scotch and Noilly Prat Vermouth.
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Account ManagerBrown-Forman Jun 1999 - Nov 2000Louisville, Ky, UsB-F Sales training program
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Senior Financial AnalystBrown-Forman Jun 1997 - Jun 1999Louisville, Ky, Us
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Senior Internal AuditorBrown-Forman Dec 1996 - Jun 1997Louisville, Ky, Us
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Senior Internal AuditorThomas Industries Aug 1995 - Dec 1996Performed operational and financial business which provided key business solutions for Company lighting and compressor divisions.
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Senior AccountantDeloitte Jan 1992 - Jul 1995Worldwide, OoPerformed financial and business analysis providing clients with solutions for issues identified through review of operational and financial processes.
Nick Nelson Skills
Nick Nelson Education Details
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University Of KentuckyAccounting -
Transylvania UniversityBusiness Administration
Frequently Asked Questions about Nick Nelson
What company does Nick Nelson work for?
Nick Nelson works for Four Roses Distillery
What is Nick Nelson's role at the current company?
Nick Nelson's current role is Strategic Brand Builder that achieves spirited potential across sales and marketing spectrum..
What is Nick Nelson's email address?
Nick Nelson's email address is ni****@****ing.com
What is Nick Nelson's direct phone number?
Nick Nelson's direct phone number is +150256*****
What schools did Nick Nelson attend?
Nick Nelson attended University Of Kentucky, Transylvania University.
What skills is Nick Nelson known for?
Nick Nelson has skills like Brand Management, Marketing Strategy, Alcoholic Beverages, Finance, Business Analysis, Forecasting, Sales Management, Sales, Strategic Planning, Portfolio Management, Management, Marketing Management.
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