Nick Nelson Email & Phone Number

Our goal is to create long-term value and growth potential through innovative and targeted strategies across the key touch points in the sales and marketing spectrum. Our focus starts by strengthening brand building objectives by providing insights through financial and environmental analysis, evaluating desired consumer target, and marketing and brand activation strategies. We deliver insights on commercial strategies by optimizing product, price, people, place and promotion within direct sales initiatives to maximize brand potential and profit growth. We offer leadership on strategy development of sales performance programs including evaluating metrics, sales capabilities, performance and accountability for delivering desired sales objectives. We provide strategic thought partnership to seek solutions that optimize our client’s route to market approaches including channel specific guidance on current sales and marketing strategies.

Lawrenceburg, Kentucky, Us

Lexington, Kentucky, Us

Serving my alma mater on an advisory board to the President of the university. Activities include participation various committees focused enhancing First Generation experiences and Alumni Engagement. Additionally, I am involved inaugural Entrepreneurship Leadership Council. The Center for Entrepreneurship Leadership Council is a select group of entrepreneurs and business leaders who serve as a visible, positive support group for the Center. Council members have a desire to improve Transylvania University’s entrepreneurship program by advocating on behalf of the Center.

Bardstown, Ky, Us

Louisville, Ky, Us

I led the strategic development, implementation and execution of national sales performance initiatives and programs. This includes the development of sales execution KPIs, related metrics and scorecards to measure performance across all distributor & brokerI reviewed and evaluated of route to consumer sales strategies and approaches of our key distributor and broker partners. Ensured our sales divisions had proper supplier alignments, supporting sales structure & sales performance processes that met Brown Forman expectations on a market by market basis.

Louisville, Ky, Us

I led and participated in multiple national Route to Consumer Initiatives for Brown Forman spirits portfolio including Control State Strategy, U.S Ready to Drink Strategy, Convenience channel distribution exploration, and emerging E-Commerce initiatives. I developed and implemented the national distributor performance process and programs to optimize business results through increased accountability of national sales efforts. I contributed to the development of Route to Consumer 2020 Strategy for the North American Region

Louisville, Ky, Us

I led the sales and marketing activity for Finlandia Vodka in North America. Efforts primarily focus on developing Finlandia’s business in the U.S. in support of the brands tremendous global success. This included:• Contributing to development of Global Advertising Campaign• Developing marketing and sales execution plans for the new flavor Finlandia Tangerine.• Developing & implementing the sales and marketing plans Finlandia New package for the U.S. • Developing the World Finest Vodka marketing campaign including public relation and promotion efforts• Led the development of the innovative digital drink recipe guide and Vodka Training experience for consumers• Leveraged global trade and consumer programs (Bartenders are Gods & Summer Solstice)

Louisville, Ky, Us

I led and directed the U.S. Woodford Reserve sales and marketing business. Included development and execution of overall strategic direction, sales promotion programs, digital CRM, public relations, national/regional account partnerships, and high profile sponsorships. Experience includes:• Development and evolution of Brand Strategy/Architecture• Defining consumer and shopper insights for the Premium Man• Elevating the brand’s image through creation of high energy sales and marketing initiatives• Creation and development versatile Woodford Reserve Manhattan Drink Strategy by channel• Creation and development of channel specific activation playbook for the On Premise• Worked with international artist Leroy Neiman in creating the 2008 WR Derby Package • Worked with Leroy Neiman Penny Chenery, Paul Azinger during our 2008 WR KY Derby Activation• Digital Consumer Relationship Program with WR Thoroughbred Society

Louisville, Ky, Us

I was responsible for strategic brand leadership and brand equity stewardship for all Developing Brands in the Midwest Division. Included development and execution of local sales and marketing plans, business analysis, and financial management of growth oriented high profit brands. Examples: • Woodford Reserve 360 Home Place Initiative• Tuaca Body Art Ball 360 Activation • Appleton Rum Introduction & Launch• Division Commercial Planning Process• Brand Business Performance reviews• Division Agency Cost Analysis & Recommendation

Louisville, Ky, Us

I led distributor management and direct sales efforts ensuring volume and profit targets were achieved while building brand equity. This experience taught me a great deal how to successfully manage various marketplaces and distributors by implementing effective pricing strategy, distributor programs and local promotions.I was responsible for strategic creation, development and execution of sales and local marketing efforts for key brands such as Jack Daniels Family of Brands, Southern Comfort, Finlandia Vodka, Woodford Reserve, Tuaca, Don Eduardo Tequila, Glenmorangie Scotch, Canadian Mist, Early Times, Old Forester, and other brands.

Louisville, Ky, Us

I was responsible for leading and developing the strategic creation, development and execution of sales and local marketing efforts. Lead distributor management efforts ensuring volume and profit targets were achieved while building brand equity. Represented Heritage Brands Portfolio including Canadian Mist, Early Times, Old Forester, Pepe Lopez, Ushers Scotch and Noilly Prat Vermouth.

Louisville, Ky, Us

B-F Sales training program

Louisville, Ky, Us

Louisville, Ky, Us

Performed operational and financial business which provided key business solutions for Company lighting and compressor divisions.

Worldwide, Oo

Performed financial and business analysis providing clients with solutions for issues identified through review of operational and financial processes.

Bs, Accounting

Ba, Business Administration