Nick Noto Email & Phone Number

United States

New York, New York, US

Santa Clara, CA, US

San Francisco, CA, US

Lead and grow Invitae's genetic testing product and capability portfolio within the United States with the focus on creating a positive experience for patients as well as all HCP's across the Oncology patient journey.

Melbourne, Victoria, AU

Responsible for creating and implementing the overall brand strategy for Hizentra's two separate disease states (Chronic Inflammatory Demyelinating Polyneuropathy and Primary Immunodeficiency). Accountable for brand sales, demand metrics, leading and coaching the overall brand team, and directly lead several cross-functional teams towards the common brand.

• Deliver, execute and influence the annual consumer marketing plan including objectives, strategies, tactics and KPIs related to engaging US Prostate Cancer patients which helped to achieve meeting brand LE year over.
• Led two indication launches in two years supporting the Xtandi label update including the development of new consumer campaigns featuring patient websites, in-office patient collateral and digital content.
• Increased the Xtandi patient request rate from 5%-8%.
• Manage co-promote partners as well as external advertising, marketing communications, and experiential agency partners to deliver an integrated plan across paid, owned, earned media.
• Led the oversight and recommendation for DTC-TV evaluation and ultimate senior leadership approval, including initial forecast assumptions and RFP process.

• Spearheaded several cross-functional work streams related to the transition of patient support services, including the onboarding of a completely new distribution network of wholesalers and specialty pharmacies that.
• Developed and implemented annual US commercial operating plans resulting in consistent sales increases in a limited growth market for Gaucher Disease. Achieved sales growth that outperformed key competitors and market.
• Led a cross-functional team that analyzed and developed the business case for additional field-based colleagues resulting in an increase in reach and frequency with health care providers.
• Launched a targeted HCP and consumer campaign around new long-term data for Elelyso including a US Package Insert overhaul to existing material as well significant congress presence, driving new patient starts in.
• Oversight to a targeted Provider Discount Assessment which saw at least 6% of patients, in line with Elelyso market share, switch to Elelyso yielding incremental revenue of about $4M annually.

• Organized Customer and HIT Lead development of programs, collaborations and interventions designed to prove the value of adult immunization and improve workflow efficiency to increase adult immunization rates. Managed.
• Directly impacted adult net sales of $1,949M YTD and 662% of budget.
• Launched an adult immunization champion program to facilitate increased focus within large organized customer base resulting in an increase of up to 15% in immunization rates for participating sites.
• Launched a 3-party adult immunization best practices campaign with the American Medical Group Association and Humedica yielding an over 50% relative increase in adult immunization rates.
• Coordinated market shaping HIT initiatives including EHR workflow efficiency campaigns (increasing rates up to 60%) as well as the launching of a new generation, innovative FHIR applet developed to access and aggregate.
• Selected by the Vaccines Leadership Team to be a member of the Colleague Advisory Committee (CAC) to help develop innovative solutions that contributed to the overall success of the business unit.

• Managed strategic and tactical implementation of consumer initiatives for new device launch. Coordinated field force related activity including POA planning and execution, sales training initiatives, and iPad launch..
• Exceeded budget targets by at least 10% each year within co-promote structure.
• Led development of retention program, decreasing patient discontinuation rates from 18% to 8%.
• Executed approximately 1500 patient programs annually resulting in over 200% ROI.
• Spearheaded the launch of the first internally branded Facebook and YouTube pages.
• Personally, received PFE Commercial Excellence and Vice Presidents Cabinet Awards for Best Operating Plan.

• Championed the launch of three mouthwash products for Rembrandt toothpaste and Listerine mouthwash in 18 months. Coordinated resources and logistics to propel operational productivity as well as communications material.
• Oversite to DTC and support media including a DRTV campaign which grew unit demand for Rembrandt 5.4%, relaunch of TV media flighting and website for Listerine kids increasing net sales 8.5% YOY.

New York, New York, US

Devised and launched multiple turn-key branded and unbranded training and educational programs including medical education, sales training and global preceptorship programs. Led cross-functional global teams to execute Key Opinion Leader Mapping, advisory boards, publications planning, congresses and study pull through plans for Phase 3 through launch of.

New York, New York, US

Established and obtained management approval of vision, mission and brand platform development process with the focus of creating synergies between brands. Developed and implemented tactical planning for global trademarks, class names and generic names for over 30 in-line and new product compounds.

Bachelor Of Arts - Ba

Master Of Business Administration - Mba, Business, Marketing