Responsible for increasing conversion and revenue of site traffic, as well as improving the customer experience for QuickBooks.com· Manage and drive all conversion rate optimization efforts across QuickBooks through extensive A/B andmultivariate testing.• Partner with portfolio and martech teams on critical business model testing, including product bundling, new business models, pricing and promotions to develop and execute the strategy as proof of concept or conversion web tests• Leverage prospect and customer input, site and business data, industry best practices, and prior test results to generate data driven insights for creating testable hypotheses

- Responsible for A/B test set up and analysis across multiple channels and touch points/present findings to executive leadership - Conduct customer journey analysis as well as monitoring and reporting on a variety of site metrics- Piloted a new cross-functional Agile team that brings all of the skill sets under one roof for a more efficient and robust process- Preform weekly usability research as a directional read before launching a true A/B test- Work in close partnership with development talent to build, implement, and trouble shoot multiple A/B tests online

Responsible for managing the digital content and UX of all assigned categories and coordinating the production schedule for all items within those categories as they relate to ecommerce. Work regularly with website designers and IT teams to better optimize the online experience.• Leveraging Testing - Provide recommendations to IT on site enhancements and perform testing once code has been implemented. Schedule and hold cross functional meetings to discuss improvements and updates on testing progress and findings.• Digital Content - Work with web development to plan out digital marketing content and cadence month to month. Use customer shopping data to craft new digital strategies and lower abandonment rate.

Analyze and interpret relevant data related to customer behavior and shopping habits to optimize online performance. Partner with buying teams and provide recommendations based on data analytics. Troubleshoot site issues to foster a seamless, engaging customer experience. Present quarterly findings to senior management to shape future strategies. • Training and Development - Led teams of new trainees, conducting classes on best business practices and system implementations. Created training decks and presentations. • Profit Growth - Grew mobile traffic by over 120% year-on-year in owned categories by working with UX partners and leveraging findings from various mobile A/B tests.• Conversion Increases - Improved conversion of managed areas over 15%, facilitating demand dollar increase of over 20%. Analyzed customer site path and optimized accordingly; coordinated with paid/internal search teams to better leverage site channels.

Managed and supported growth of e-commerce business. Served as point-of-contact for all online retail customers including Zappos and Amazon. Handled purchase agreements; set up feeds, uploaded imagery, and developed copy.• Team Management: Served as National Account Manager for West Coast and Mid-Atlantic sales representatives.• Client Relations - Managed relationship with company’s 6 largest customers including department stores and catalog departments. Negotiated rates and contract terms.• Sales and Marketing - Developed marketing plans and executed social media and vendor booth overhauls. Managed and monitored online customer service portal. Troubleshot system issues. • Business Development - Grew e-commerce business by 20% year-on-year through more active engagement with e-commerce retail partners such as Amazon and including more SEO-friendly product titles and descriptions online.