Senior Consultant
CurrentDistinguish the recently launched Pan-African law firm in a still evolving yet already fiercely competitive legal services market. Still relatively under-serviced the African continent has seen exponential growth over the passed five years. Big law has been conspicuously active in Africa’s larger markets - Kenya, Nigeria, Egypt, South Africa and Mauritius. Despite the flurry in Africa, the majority of current clients are the established or returning US, EU and UK multinationals. The… Show more Distinguish the recently launched Pan-African law firm in a still evolving yet already fiercely competitive legal services market. Still relatively under-serviced the African continent has seen exponential growth over the passed five years. Big law has been conspicuously active in Africa’s larger markets - Kenya, Nigeria, Egypt, South Africa and Mauritius. Despite the flurry in Africa, the majority of current clients are the established or returning US, EU and UK multinationals. The appetite for deals and In-situ cases from Chinese concerns continues unabated. Marked increase in market activity especially from well established international firms brings with it a re-assessment of current legal marketing practices. Proactively and strategically my re-positioning of the brand has necessitated an abrupt retooling and incorporating many of the thinking and orchestration of marketing theory In order to compete, thought influence, KPI's, innovative billing plans (moving away the billable hour) and identification with the brand and the adjunct principles that surround this. A refined skill-set acquired from my entrepreneurial endeavors, media and marketing experience and running a large retail concern have been adapted to bring about a change in the firms culture. I’m instilling up to date business principles,focusing on innovation, implementation of project management principles effectively bringing about clearly determined timelines, more accurate proposals, effective use of resources and unwavering focus on customer service carved an already noticeable impression - the directors and firm have received the highest accolades from the industries top rating agencies: Legal 500, Best Lawyers 2020, Chambers Global and WWL. Show less