Nick Patch Email & Phone Number

Toronto, Ontario, Canada

• Leads the communications strategy planning process bringing strategic, professional communications counsel, planning and direction to leaders
• Develops strategic communications and awareness plans designed to positively influence or change behaviour, making recommendations to ensure communication solutions are implemented
• Leads the execution of communication plans and solutions based on an understanding of the business strategy and stakeholder needs, in alignment with overarching communications strategy; assesses and adapts as needed to.
• Gathers content from multiple sources and develops communications for various vehicles including leadership messages, intranets, town halls, newsletters, video, presentations and social media
• Leads business/group change management activities from a communications perspective
• Develops strategies and tools to measure, analyze, monitor and report on the effectiveness of communications content, initiatives and platforms (e.g. Intranet, Portal, conference calls, e-mail, SharePoint sites, social.

• Creates and implements communication plans that support outreach goals and objectives
• Advises on strategies to align web content, social media channels, and websites with broader marketing/communication objectives
• Oversees content strategy and creates content for web stories, internal/external newsletters, and email communications
• Advises on social media strategy to maximize social media presence and growth
• Implements social media campaigns, creates and maintains presence on social media platforms
• Conceptualizes, organizes and executes events, including handling event promotion and expense budgets

Toronto, Ontario, Canada

• Develops and writes engaging, high-quality, and SEO-rich content for a number of channels
• Conducts keyword research for competitive analysis and to identify content gaps and opportunities
• Leads content strategy and content planning activities
• Manages editorial calendars for content
• Optimizes existing website content for increased exposure and engagement
• Develops and pitches story ideas to media outlets and reporters

Toronto, Canada Area

• Managed, wrote and planned all content for guelphhumber.ca, producing, posting and organizing content to weekly plan
• Oversaw visual layout of the University of Guelph-Humber homepage
• Wrote articles focusing on the achievements of faculty, students and staff for a range of external and internal target audiences
• Created and maintained an editorial calendar with planned coverage months in advance
• Contributed to long-term strategic communication goals, including the creation of a web communications strategic outline, a web communications style guide as well as an audit of all existing web content
• Co-produced video stories highlighting programs, school initiatives and student and alumni success

Toronto, Canada Area

• Crafted colourful entertainment features to daily deadline in disciplines including music,television, film, books, dance and opera for a national audience
• Published seven front-page breaking-news stories and more than 40 Entertainment cover stories
• Executed several multi-media projects after liaising with design, photo, video and tablet departments

Toronto, Canada Area

• Wrote features in a variety of disciplines, including music, television, film and books
• Provided coverage of breaking news to strict deadline
• Filmed video features in the field
• Recorded and edited audio reports regularly for Broadcast News radio clients
• Appeared on-camera to provide analysis for video features
• Covered six Grammy Awards, seven Juno Awards, six Toronto International Film Festivals and the 2010 Vancouver Olympics

Toronto, Canada Area

• Reported on diverse assortment of sports, including NBA basketball, MLB, NHL, WTA tennis, cricket and lacrosse
• Edited stories under tight deadline from Canadian Press reporters in the field
• Filmed and edited video reports
• Recorded and edited audio and radio copy
• Edited copy from the Associated Press wire