Nick Patch Email & Phone Number

Toronto, Ontario, Canada

• Leads the communications strategy planning process bringing strategic, professional communications counsel, planning and direction to leaders• Develops strategic communications and awareness plans designed to positively influence or change behaviour, making recommendations to ensure communication solutions are implemented• Leads the execution of communication plans and solutions based on an understanding of the business strategy and stakeholder needs, in alignment with overarching communications strategy; assesses and adapts as needed to ensure quality of execution• Gathers content from multiple sources and develops communications for various vehicles including leadership messages, intranets, town halls, newsletters, video, presentations and social media• Leads business/group change management activities from a communications perspective• Develops strategies and tools to measure, analyze, monitor and report on the effectiveness of communications content, initiatives and platforms (e.g. Intranet, Portal, conference calls, e-mail, SharePoint sites, social networking platforms such as Facebook, Twitter, and blogs, etc.)• Acts as a trusted advisor providing communications advice and guidance to assigned business/group on effective ways to communicate (e.g. message development, vehicle selection, etc.), and on implementation of solutions, influencing and negotiating to achieve business objectives• Identifies new trends, issues, tools and methods of communication, and makes recommendations on their application• Provides specialized consulting, analytical and technical support• Assists and/or leads planning, development and execution of events and conferences• Actively looks for opportunities for continuous improvement of communications processes and procedures, and participates/leads communications continuous improvement initiatives

• Creates and implements communication plans that support outreach goals and objectives• Advises on strategies to align web content, social media channels, and websites with broader marketing/communication objectives• Oversees content strategy and creates content for web stories, internal/external newsletters, and email communications• Advises on social media strategy to maximize social media presence and growth• Implements social media campaigns, creates and maintains presence on social media platforms• Conceptualizes, organizes and executes events, including handling event promotion and expense budgets• Advises on best practices and strategies to maximize digital communication initiatives• Writes and edits content for brochures, newsletters, websites and/or handbooks• Builds and strengthens relationships with stakeholders and partners of strategic importance

Toronto, Ontario, Canada

• Develops and writes engaging, high-quality, and SEO-rich content for a number of channels• Conducts keyword research for competitive analysis and to identify content gaps and opportunities• Leads content strategy and content planning activities• Manages editorial calendars for content• Optimizes existing website content for increased exposure and engagement• Develops and pitches story ideas to media outlets and reporters• Interviews BrainStation alumni and edits transcripts for profiles and testimonials• Works with freelancers to produce content for the site• Uses marketing analytics and data analytics tools to track KPIs• Assists with the development of programming topics for thought leadership events that inspire and foster curiosity related to company’s digital disciplines• Identifies and engages with local influencers, experts, and journalists

Toronto, Canada Area

• Managed, wrote and planned all content for guelphhumber.ca, producing, posting and organizing content to weekly plan• Oversaw visual layout of the University of Guelph-Humber homepage• Wrote articles focusing on the achievements of faculty, students and staff for a range of external and internal target audiences• Created and maintained an editorial calendar with planned coverage months in advance• Contributed to long-term strategic communication goals, including the creation of a web communications strategic outline, a web communications style guide as well as an audit of all existing web content• Co-produced video stories highlighting programs, school initiatives and student and alumni success• Handled regular web updates for all sections of the University website using HTML and the Drupal CMS• Created and coordinated platform-specific social-media content to promote web stories on Facebook, Twitter, Instagram and Snapchat

Toronto, Canada Area

• Crafted colourful entertainment features to daily deadline in disciplines including music,television, film, books, dance and opera for a national audience• Published seven front-page breaking-news stories and more than 40 Entertainment cover stories• Executed several multi-media projects after liaising with design, photo, video and tablet departments

Toronto, Canada Area

• Wrote features in a variety of disciplines, including music, television, film and books• Provided coverage of breaking news to strict deadline• Filmed video features in the field• Recorded and edited audio reports regularly for Broadcast News radio clients• Appeared on-camera to provide analysis for video features• Covered six Grammy Awards, seven Juno Awards, six Toronto International Film Festivals and the 2010 Vancouver Olympics• Maintained a company-affiliated Twitter feed• Generated ideas, text for graphical accompaniments to stories

Toronto, Canada Area

• Reported on diverse assortment of sports, including NBA basketball, MLB, NHL, WTA tennis, cricket and lacrosse• Edited stories under tight deadline from Canadian Press reporters in the field• Filmed and edited video reports• Recorded and edited audio and radio copy• Edited copy from the Associated Press wire