I lead all hotel commercial activities, including revenue management, distribution, sales, marketing, brand, digital transformation, customer insight, and loyalty at group level for our budget boutique Point A hotels and our luxury boutique hotels Montagu Place and Sloane Place across the U.K. and Ireland working with our private equity partners. I am also responsible for group information security.

Various projects advising international travel, hospitality and tourism clients on go-to-market, growth strategy, digital transformation and customer engagement in a COVID-recovery world across leisure, MICE and luxury travel industries.

Part of the UK Board, I held global events P&L leadership, growth strategy, strategic portfolio management, business development, sales and marketing accountability for global Reed Travel Exhibitions business unit with customers in over 200 countries. The principal focus of this role was designing and executing the strategic direction and growth of the P&L for market-leading events events globally. Responsible for creating a talented high performance global team of over 100 colleagues on five continents working across the leisure, MICE, ski, golf, luxury travel and hospitality industries.Achievements include: • Driving a step change in previously mature revenue growth through orchestrating successful launch of i) several new international brands ii) existing brands into new markets iii) new innovative technology global partnerships • Leading Sales Excellence initiatives across events in 25 countries• Won awards for identifying/leading new product launches targeting high growth markets • Delivered the most valuable digital transformation globally. • Delivered a step-change in customer engagement with the highest customer net-promoter and employee engagement scores globally. • Build a high performing leadership team delivering record results in international markets.

A member of the Avios Executive Team, part of International Airlines Group, and accountable for growing the Avios currency in existing and new markets globally through the acquisition of new partnerships and building cross-functional, cross-company momentum and engagement to achieve key 5-year incremental revenue targets. This included setting the global sales strategy for new partnerships and markets and optimising the structure of sales effort in order to realise opportunities for growth.Achievements include:• Highest possible performance ranking for multiple years• Successfully delivered step change in business growth/revenues and a shift to new international markets • Significantly improved processes by i) introducing revenue management techniques to optimise price points and lower the cost of sale ii) realigning geographical market analysis, performance reporting and management• Orchestrated and led the £m double figure global Loyalty scheme launch for 20m customers worldwide involving over 800 team members across fifteen countries• Accomplished the successful opening of new overseas statutory presence in China and South Africa and designed/delivered new products, partnerships and markets to drive incremental profitable revenue growth

Led the launch of Avios, the new single reward currency for the British Airways Executive Club and Iberia Plus travel reward programmes in 100's of countries and 100's of partners as well as transforming the Airmiles UK travel loyalty programme into the Avios UK programme. This significant investment was one of the key customer facing projects as part of the BA/Iberia merger and formation of International Airlines Group.

Successfully delivered minimum-viable-proposition commercially orientated customer facing technology improvements delivering high margin incremental revenues.

Responsible for delivering a range of business change projects to achieve key business plan objectives. Key achievements in this role include introducing a step change in the approach to change for BA by leading a pioneering implementation of agile delivery within BA, realising multi-million pound gains paying pack in 3 months and recognition across various departments and stakeholders at Airmiles and BA Executive Team levels for the above achievements including the BA Chief Executive.

Responsible for delivering BA technology readiness for the Terminal 5 Proving Trials programmeat Heathrow airport in advance on opening the new terminal in 2008. This involvedensuring the technology was in place to enable complex large scale trials on a regular basis inthe new terminal bringing together volunteer passengers, aircraft, staff, new airport processesand new technology innovations for the terminal.

Successfully executed largest ever offshoring technology development work for BA, a high risk project involving sensitive customer data and critical security protocols, driving down the cost of development, whilst delivering a step-change in quality.