Nick Popio Email & Phone Number

Morrisville, NC, US

Raleigh, NC, US

* Overseeing a sales team of 8 employees and making sure we meet metrics and goals of the company.* Responsible for Sales and Marketing budgets and keeping them within 9% of total revenue.* Increased organic search by 52.7% since Q1 of 2024.* Onboarding + offboarding tasks related to programs management* Administration of Five9 for both VCC and SCC*.

Littleton, Colorado, US

* Lead an expert group of communications and digital marketing specialists and managers* Creates effective marketing communications strategy that leads the process from concept to execution* Plan and execute effective marketing campaigns and implement relevant metrics to measure campaign effectiveness. For example, overhauling the client emails increased.

Southern Pines, NC, US

• Created and managed marketing projects that supported specific objectives across the bank and in support of the overall strategic marketing plan and communications.
• Wrote for and helped determine the editorial scope of print and online and content, along with the website, social media, and email campaigns.
• Planned, wrote, and developed the social media content for the bank, and owned the editorial calendar for the year.
• Increased social media engagement by 75%
• Sourced and planned small business and other videos for the website. Went on video shoots to direct content.
• Audited and analyzed content performance, made best practices recommendations, and set traffic and lead generation goals.

Raleigh, NC, US

• Developed, managed, and maintained all social media initiatives, email marketing, loyalty/reward programs, online local listings, and reputation management initiatives for Corporation and over 450 local restaurants
• Oversaw the roll-out of Local Pages for over 450 restaurants
• Worked with individual franchisees to help increase education and engagement of social media at the local level
• Increased engagement on social media by over 100%
• Improved click-throughs on an annual donation campaign by 102%
• Grew email list size by 40%

Durham, NC, US

• Implemented the Employee Ambassador program, resulting in increased reach and engagement. Under this program, I managed 10 employees part-time (they maintained their regular roles as well as acting as EAs).
• Developed social media strategies and goals for HR and Healthcare departments to meet their specificbusiness objectives.
• Delivered well-written, edited, style- and audience-appropriate communications across all types of media(written, spoken, social, Web).
• Identified, enhanced and designed levels of training, certifications and educational plans to support variouslevels and needs of employees for social media and professional growth.
• Created goals, tactics and communication goals for Yammer rollout company-wide, and oversawimplementation of social features in Sharepoint 2013.

Durham, NC, US

• Reviewed, maintained & updated all content on redwoodsgroup.com
• Managed development sprints on redwoodsgroup.com using agile development
• Conducted research on the Redwoods audience to create a better sense of personas
• Wrote, developed and implemented content for Redwoods' social media and website
• Collaborated with other departments on projects, and ensured projects met Marketing standards
• Tracked metrics across website and social media and provided meaningful analysis and recommendations based on metrics.

Research Triangle, NC, US

• Recommended continual product experience improvements and enhancements based on ongoing customer research, issues and feedback, site usage and performance, and competitive analysis.
• Established and managed a cross-departmental social networking team.
• Managed a team of 5 FTEs in the Community department.
• Develop community interaction strategy to encourage the community to share ideas, tips and tricks, how-to’s that allow authors to design better books and sell more product.
• Develop detailed product requirements and launch plans when initiatives required changes outside of theForums. Partner with cross-functional teams including UI, Dev, QA, Marketing, PR, Customer Support andServices.
• Created corporate blog, twitter, and Facebook accounts. Developed metrics, goals, and strategies for themand oversaw the day-to-day operation, editing and creation of content for all of the Lulu communitiesincluding.

• Responsible for extracting content from the Quartz files of magazines, and prepping for online distribution
• Manage online content for 4 magazine websites
• Create, send and manage distribution lists for 4 newsletters per month

Bachelor Of Arts (B.A.), Philosophy

High School Diploma