* Overseeing a sales team of 8 employees and making sure we meet metrics and goals of the company.* Responsible for Sales and Marketing budgets and keeping them within 9% of total revenue.* Increased organic search by 52.7% since Q1 of 2024.* Onboarding + offboarding tasks related to programs management* Administration of Five9 for both VCC and SCC* Management of automations through the Zapier software* Management of Google Admin Console* Planning, implementing, managing, monitoring, and upgrading the company’s website* Creates appropriate website content aligned with the organization’s strategy* Responsible for blog content creation on the website* Build, plan, implement, and manage the overall digital and traditional marketing strategy, including Digital, Google Ads, Youtube, social media, and Google Analytics* Research competitors and provide suggestions for improvement* Reputation management through Google Business, Better Business Bureau, Facebook, and other platforms.

* Lead an expert group of communications and digital marketing specialists and managers* Creates effective marketing communications strategy that leads the process from concept to execution* Plan and execute effective marketing campaigns and implement relevant metrics to measure campaign effectiveness. For example, overhauling the client emails increased our click-through rate from 6% to 21%. * Collaborate with other departments to execute projects, assess the impact of projects to the organization and membership and request training support as needed* Creates and maintains ongoing campaign calendar for corporate accounts and key executives* Establishes, promotes, and manages marketing campaigns for company product & brand recognition* Enables internal stakeholder groups on brand messaging, positioning, and voice* Conducts competitive, market, and trend analysis* Coordinates the production and distribution of all marketing communications* Prepares press releases and promotional material for company* Develops and delivers internal and external training seminars and webinars

● Created and managed marketing projects that supported specific objectives across the bank and in support of the overall strategic marketing plan and communications.● Wrote for and helped determine the editorial scope of print and online and content, along with the website, social media, and email campaigns.● Planned, wrote, and developed the social media content for the bank, and owned the editorial calendar for the year.● Increased social media engagement by 75%● Sourced and planned small business and other videos for the website. Went on video shoots to direct content.● Audited and analyzed content performance, made best practices recommendations, and set traffic and lead generation goals.● Crafted press releases and promoted the bank to local and national press outlets.● Managed internal communications and intranet website to further the bank's business goals.● Developed marketing plans and helped branches navigate the various local market shifts as new branches opened, competing branches closed, and mergers occurred.

● Developed, managed, and maintained all social media initiatives, email marketing, loyalty/reward programs, online local listings, and reputation management initiatives for Corporation and over 450 local restaurants● Oversaw the roll-out of Local Pages for over 450 restaurants● Worked with individual franchisees to help increase education and engagement of social media at the local level● Increased engagement on social media by over 100%● Improved click-throughs on an annual donation campaign by 102%● Grew email list size by 40%● Oversaw multiple agencies working on online monitoring, review management, and online listings

• Implemented the Employee Ambassador program, resulting in increased reach and engagement. Under this program, I managed 10 employees part-time (they maintained their regular roles as well as acting as EAs).• Developed social media strategies and goals for HR and Healthcare departments to meet their specificbusiness objectives.• Delivered well-written, edited, style- and audience-appropriate communications across all types of media(written, spoken, social, Web).• Identified, enhanced and designed levels of training, certifications and educational plans to support variouslevels and needs of employees for social media and professional growth.• Created goals, tactics and communication goals for Yammer rollout company-wide, and oversawimplementation of social features in Sharepoint 2013.

• Reviewed, maintained & updated all content on redwoodsgroup.com• Managed development sprints on redwoodsgroup.com using agile development• Conducted research on the Redwoods audience to create a better sense of personas• Wrote, developed and implemented content for Redwoods' social media and website• Collaborated with other departments on projects, and ensured projects met Marketing standards• Tracked metrics across website and social media and provided meaningful analysis and recommendations based on metrics.

• Recommended continual product experience improvements and enhancements based on ongoing customer research, issues and feedback, site usage and performance, and competitive analysis.• Established and managed a cross-departmental social networking team.• Managed a team of 5 FTEs in the Community department.• Develop community interaction strategy to encourage the community to share ideas, tips and tricks, how-to’s that allow authors to design better books and sell more product.• Develop detailed product requirements and launch plans when initiatives required changes outside of theForums. Partner with cross-functional teams including UI, Dev, QA, Marketing, PR, Customer Support andServices Fulfillment through the product development process.• Created corporate blog, twitter, and Facebook accounts. Developed metrics, goals, and strategies for themand oversaw the day-to-day operation, editing and creation of content for all of the Lulu communitiesincluding social media, forums and blogs.• Developed, managed, and expanded the company's Community Leader system.• Managed all questionable content on the website. Established company-wide policies for acceptable content, and resolved more than 4000 cases.• Reviewed and managed the site's Membership Agreement, coordinating internal resources and legal counselto ensure accuracy and transparency.• Wrote and compiled articles for four monthly newsletters with over 100,000 recipients.

• Responsible for extracting content from the Quartz files of magazines, and prepping for online distribution• Manage online content for 4 magazine websites• Create, send and manage distribution lists for 4 newsletters per month