Nick Pugh

Nick Pugh Email and Phone Number

Global Director of TaaS (Test as a Service) at VIAVI Solutions @ VIAVI Solutions
Nick Pugh's Location
London, England, United Kingdom, United Kingdom
Nick Pugh's Contact Details

Nick Pugh work email

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About Nick Pugh

Experienced Business Development, Sales and Marketing professional, with over 20 years' Global experience in the Wireless Telecommunications Industry. Focusing on lab and field test solutions for 5G, O-RAN and Enterprise / Private Networks. Specialties: Strategic Sales, Business Development and growth, Account Management, Marketing, Training, Contracts & Negotiation, Developing local capability, 5G, IoT, O-RAN, NPN, Private Networks, Cybersecurity

Nick Pugh's Current Company Details
VIAVI Solutions

Viavi Solutions

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Global Director of TaaS (Test as a Service) at VIAVI Solutions
Nick Pugh Work Experience Details
  • Viavi Solutions
    Global Director Of Taas (Test As A Service)
    Viavi Solutions Oct 2022 - Present
    Chandler, Arizona, Us
    - Management and expansion of the global on-site and remote (Test as a Service) TaaS team for VIAVI's O-RAN, RAN, Security and Core Test Solutions.- Working closely with sales and Product Management teams to help qualify opportunities and provide budgetary pricing; aligning the service offering with industry expectations.- Liaison with System Integrators to resource the team and provide wider coverage.- Detailing the project deliverables and Statements of Work.- Organization of technical training across the internal and external customer base, according to industry demands.- Building and maintaining relationships with key customers.
  • Viavi Solutions
    5G Business Development Director
    Viavi Solutions Jun 2019 - Oct 2022
    Chandler, Arizona, Us
    - APAC and EMEA focused role, initially in Hong Kong, relocated to the UK in 2021- Developing and leading business and market development for 5G Mobile Network Test strategies with Global Network Equipment Manufacturers (NEMs), System Integrators (SIs) Service Providers (Mobile Network Operators (SP/MNOs)) for 5G O-RAN and Private Networks (NPN) - Development of Global Alliances and Account management with solutions partners and System Integrators- Driving key initiatives to leverage the VIAVI Network Test product portfolio and increase market positioning, through whitespace identification and new customer acquisition. - Managing all aspects of 5G lab to field business development for network equipment development and 5G network deployment (field) testing- Identifying potential new opportunities in greenfield areas and whitespace in existing accounts for 5G Network Test- Market analysis and development for key areas such as: 5G Network Deployment, O-RAN (Open RAN), Private Networks / Local 5G & Industry 4.0, 5G Core, MEC
  • Rohde & Schwarz
    Market Segment Manager - 5G & Iot Device Test (Asia Pacific)
    Rohde & Schwarz Jul 2017 - Jun 2019
    München, Bayern, De
    Market Segment Manager for 5G, IoT and LTE Device Test Product Portfolio- Responsible for creating strategy for entering new markets (potential 'blue oceans') and expanding customer base in existing markets- Analysis of market trends, landscape and company positioning to focus sales teams on the relevant topics and opportunities to ensure future growth- Strategy for whole product portfolio, ranging from single box equipment such as oscilloscopes, to full conformance test rack based systems
  • Rohde & Schwarz
    Market Segment Team Leader - Device R&D And Certification
    Rohde & Schwarz Jul 2015 - Jul 2017
    München, Bayern, De
    - Global Business Development and Market analysis for the R&S Test and Measurement Product Portfolio across all stages of the R&D life cycle of mobile phones, chip sets and modules for LTE, 5G and IoT (Internet Of Things) and IoT/Cybersecurity- Encouraging sales performance and market share development by consolidation and sharing of best practices, successes, failures (lessons learned) and competitive analysis and sales- Determining Global business strategy and business growth for Rohde & Schwarz's test equipment portfolio (including Emerging Markets such as Middle East / India / Africa), as well as building a framework for successful multiplication of seminars, sales and training information for Global Teams across a multicultural environment- Management of a Globally focused team of 4 people, based in Germany and singapore requiring multiple trips between Asia and Germany- Establishment and coordination of globally distributed Virtual Teams to address market opportunities specifically identified as growth areas for the device R&D Market Segment
  • Rohde & Schwarz
    Regional Manager (Business Development And Support) -- Greater China
    Rohde & Schwarz Sep 2012 - Jul 2015
    München, Bayern, De
    Responsible for driving Business Development for the R&S Test and Measurement Product Portfolio in the Greater China region. Covering the full product lifecycle: Mobile Device R&D, Conformance Test and Carrier Acceptance (Network Operator) Test for chipset, device manufacturers, test labs and global network operator test promotion to Chinese and multinational companies in the region. [*] Key contributor to activities with upcoming Chipset and Network Operators in China [*] consistent track record for achieving multi-million Euro orders annually for Conformance Test systems and developing the install base in Mainland China.[*] Providing an interface between Sales team and Customers in Asia and the HQ in Europe, working in close alignment with Product Managers and Division Heads.[*] Training of regional sales engineers and working closely with them to determine end user requirements and prepare appropriate system configurations and quotations, with continuous involvement through to price negotiation discussions[*] Technical sales and strategy to expand penetration of each customer and displace competitors through detailed competitive analysis and strong customer relationship management
  • Avcomm (Aeroflex) Now Part Of Viavi Solutions
    Business Development Manager / Solutions Architect -- Asia Pacific (Apac) Regional Role
    Avcomm (Aeroflex) Now Part Of Viavi Solutions Jul 2011 - Aug 2012
    Regional Technical Consultant role for LTE and 3G,performed in parallel with commercial BDM role. Technical discussions with end users to determine API based solutions, roadmap requirements and key coordinator for IOT/Proof of Concept test sessions for key accounts in APAC [*] Proof of concept automation software development for leading Chinese chipset manufacturer (leading to order)[*] Proof of concept protocol test script development for a leading Japanese network operator, developing network acceptance test prototypes (leading to order)
  • Avcomm (Aeroflex) Now Part Of Viavi Solutions
    Regional Sales Manager - Lte Mobile Test -- Asia Pacific (Apac) Regional Role
    Avcomm (Aeroflex) Now Part Of Viavi Solutions Jul 2010 - Aug 2012
    Regional Product Leader (Asia) for Aeroflex LTE Mobile Test Product. Commercial and Technical involvement; often requiring 'hands-on' approach to develop customer interest.[*] Leading regional sales teams to establish Multi-Million Dollar sales of a new product in the APAC region and ultimately facilitated self sufficiency of local sales teams[*] Successful Key Account development for Tier 1 vendors
  • Avcomm (Aeroflex) Now Part Of Viavi Solutions
    Regional Business Development / Product Manager -- Asia Pacific (Apac) Regional Role
    Avcomm (Aeroflex) Now Part Of Viavi Solutions Oct 2004 - Jul 2010
    Regional leader for WCDMA, WiMAX and LTE products. Establishing strong customer base around the APAC region (including China, Japan, Korea, Taiwan, India, Singapore and Malaysia) for each technology as it emerged. Creating of marketing marketing material and product training for colleagues and customers. Feedback of market requirements to R&D team
  • Avcomm (Aeroflex) Now Part Of Viavi Solutions
    Senior Software Engineer & Applications Engineer -- United Kingdom
    Avcomm (Aeroflex) Now Part Of Viavi Solutions Jun 2002 - Oct 2004
    Creating bespoke solutions in Visual C++, C and Visual Basic. Extensive on site visits for seminars, training. and support for key accounts such as Samsung, Nokia and NEC (Global travel).
  • Racal Instruments
    Software Engineer -- United Kingdom
    Racal Instruments 2000 - Jun 2002
    Developing embedded software & protocol scripts for Racal 6103 GSM Mobile and 6113 Base Station emulators. Developing Windows software using Visual C++ and Visual Basic. Development of production line software using LabWindows and C.Customised solutions to match customer enhancement requirements, also providing onsite training once implementation complete.

Nick Pugh Skills

Wireless Mobile Devices Lte Telecommunications Testing Business Development Strategy Product Management Cellular Communications 3gpp Wireless Technologies Software Development Wifi Radio Frequency Customer Relationship Management Social Skills Technical Sales Consulting Foreign Languages Sales Process Marketing Strategy Customer Support Mandarin Technical Seminars Customer Service Training International Traveler Chinese Culture Cantonese Social Interaction Business Strategy Strategic Sales Plans Technical Sales Presentations Sales International Sales Sales Management Business Analysis Competitive Analysis Mobile Communications Product Marketing Integration Project Management Pre Sales Business Planning Microsoft Office Cultural Awareness Team Leadership Management Team Management Leadership German Gsm Wimax Wcdma Rf Umts Solution Architecture Visual C++

Nick Pugh Education Details

  • University Of Essex
    University Of Essex
    Computer Science

Frequently Asked Questions about Nick Pugh

What company does Nick Pugh work for?

Nick Pugh works for Viavi Solutions

What is Nick Pugh's role at the current company?

Nick Pugh's current role is Global Director of TaaS (Test as a Service) at VIAVI Solutions.

What is Nick Pugh's email address?

Nick Pugh's email address is ni****@****ail.com

What schools did Nick Pugh attend?

Nick Pugh attended University Of Essex.

What are some of Nick Pugh's interests?

Nick Pugh has interest in Programming, Football, Cooking, Learning New Languages, Travelling, Music, Key Account Development, Asian Culture, History.

What skills is Nick Pugh known for?

Nick Pugh has skills like Wireless, Mobile Devices, Lte, Telecommunications, Testing, Business Development, Strategy, Product Management, Cellular Communications, 3gpp, Wireless Technologies, Software Development.

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