Nick Larson Email & Phone Number

Arlington, Virginia, United States

• Builds and manages the company’s data warehouse housing hundreds of millions records across over 50+ unique clients• Cleans, reformats and optimizes data within our data warehouse to fit in uniform formatted tables• Builds and manages the company’s Salesforce instance which required different customizations for clients using different marketing automation platforms• Builds and manages Salesforce Sales Cloud Lightening and Einstein dashboards and reporting to make sure reports were… Show more • Builds and manages the company’s data warehouse housing hundreds of millions records across over 50+ unique clients• Cleans, reformats and optimizes data within our data warehouse to fit in uniform formatted tables• Builds and manages the company’s Salesforce instance which required different customizations for clients using different marketing automation platforms• Builds and manages Salesforce Sales Cloud Lightening and Einstein dashboards and reporting to make sure reports were timely• Builds custom reporting inside Einstein analytics, including reports for internal team, the internal company, management, and external vendors• Manages data security for reporting and dashboards and collaborated on company wide data security management• Builds on-the-fly reports/connections within Google Data Studio/Big Query• Builds reports that drive daily decision making in digital channels including email, SMS, p2p, social media and advertising ‘• Finds new, creative, and unique ways to build and segment audiences to increase conversions/revenue Show less

Washington Dc-Baltimore Area

• Built reports showing ROI for resource allocation decisions• Provided accurate reporting numbers to drive daily decision making in digital channels• Integrated products within Salesforce/Tableau/Seqel platforms• Created automatic dashboards/databases using Salesforce and Tableau that updated daily• Negotiated needs/opportunities with various products/tool vendors used by the RNC• Proposed/planned/executed tests within the Optimizely platform• Analyzed and created ad… Show more • Built reports showing ROI for resource allocation decisions• Provided accurate reporting numbers to drive daily decision making in digital channels• Integrated products within Salesforce/Tableau/Seqel platforms• Created automatic dashboards/databases using Salesforce and Tableau that updated daily• Negotiated needs/opportunities with various products/tool vendors used by the RNC• Proposed/planned/executed tests within the Optimizely platform• Analyzed and created ad audiences within Facebook, google and other mediums• Set up Facebook/Google ad integration for data to be automatically ingested into their systems for suppression targeting• Built a recurring program that would help estimate future budgeting for the RNC• Optimized mobile report for RNC Digital via Einstein Analytics/Salesforce• Built a state volunteer environment for people to sign up to gotv (get out the vote) Show less

• Compiled daily analytical reports before 5 AM - includes hourly data, device data, allocation of source/medium and other criteria• AB testing via Adobe Target with thousands of tests on optimizing millions of dollars• Created complex SQL queries to provide reports quickly and accurately• Created and edited Revv donation pages• Created daily automated Adobe Analytics reports• Managed recurring donations program gaining tens of millions of dollars• Maintained monthly… Show more • Compiled daily analytical reports before 5 AM - includes hourly data, device data, allocation of source/medium and other criteria• AB testing via Adobe Target with thousands of tests on optimizing millions of dollars• Created complex SQL queries to provide reports quickly and accurately• Created and edited Revv donation pages• Created daily automated Adobe Analytics reports• Managed recurring donations program gaining tens of millions of dollars• Maintained monthly reports recording hundreds of millions of dollars• Google analytics tracking/optimization• Provided any report needed quickly and correctly Show less

• Managed all emails sent out by the campaign• Managed and reported on fundraising activities across forms of revenue• Reported and distinguished where and how revenue is received• Created webpages and maintained content to ensure it was up to date and working properly at all times• Created and managed forms to make sure the hundreds of thousands of emails acquired were added and tracked properly• Tested email designs to make sure any fundraising idea works across all… Show more • Managed all emails sent out by the campaign• Managed and reported on fundraising activities across forms of revenue• Reported and distinguished where and how revenue is received• Created webpages and maintained content to ensure it was up to date and working properly at all times• Created and managed forms to make sure the hundreds of thousands of emails acquired were added and tracked properly• Tested email designs to make sure any fundraising idea works across all platforms (Gmail, Outlook, etc.) and all devices (IPhone,Android, Desktop, etc.)• Tracked and automated 24/48/72 hour reports for new page posts• Provided any report needed quickly and correctly Show less

Arlington, Virginia, United States

• Compiled daily reports of donations and emails acquired from multiple sources• Created a timely daily reporting process• Managed one-click donate platform (Victory Passport)• Analyzed response to email campaigns• Analyzed email cost per acquisition and revenue through 20+ sources• Ran tests using Optimizely and A/B testing in order to improve web participation• Managed multi-million dollar recurring gifts programs

• Managed logistics for 200+ member whips; including flights, hotels and transportation• Located and coordinated volunteers to create hand painted signs for the convention floor• Solicited bids, obtained budget approval and managed production of the Floor Signs Strategy• Coordinated 2,286 Republican National Convention delegates

• Processed mail correspondence and drafted necessary responses• Researched and discussed constituent issues• Worked with district issues as well as legislative matters• Managed constituent database