Nick Rhoades Email & Phone Number

Canada

I’ve spearheaded the development of innovative influencer marketing, event marketing, and content marketing strategies for Lazarus' global partners. My strategic approach is creating unique and inclusive experiences that drive authentic and genuine connections between our brand, partners, and the gaming audience.

As the Influencer Marketing Manager at TGS, I oversee the entire influencer marketing process, from developing strategic initiatives for our partners and clients to sourcing and managing relationships with influencers. My role involves negotiating contracts and ensuring seamless execution of campaigns, aligning with client goals to maximize brand exposure.

-Managed the editing and optimization of YouTube videos, contributing to the accumulation of over 24 million views and over 1 million likes.-Improving video content strategies and viewer engagement for creators by providing them with data-driven feedback.-Research and identify trends, insights, and audience preferences.-Design content strategies tailored.

-Manage multiple content creators and influencers.-Manage influencer social profiles for consistent and trending content.-Reach out to brands to create campaigns regarding the influencer and the sponsor.-Maintain and develop current and new sponsors-Closed $50,000 in sponsorships and $12,000 recurring monthly partnership in 2019.-Video editing

Led and executed social media strategies to enhance brand presence and engagement with MMO gamers as well as the general gaming audience. Collaborated closely with creative and sales departments to execute successful social strategies for owned events such as The Race to World First.

-Develop Strategies to increase brand awareness and increase sales.-Work with the sales team to incorporate campaigns to increase exposure and sales to sponsors and affiliated companies.-Monthly reporting to analyze fan engagement and to optimize content for best interaction with the user.-Research and keep up with industry trends, market trends, and.

Pioneered the brands initial social media strategy and online persona, marking their debut in the esports and gaming industry. Served as the primary strategist alongside the leadership team for the brand's social and creative direction, encompassing team branding and cultivating a robust online presence.