For over 15 years, I have designed and created experiences and environments for some of the worlds leading brands and organisations. This work had built a deep understanding of the power of physical design to tell stories, foster emotion, create human connection and memorable experiences. My background in architecture and design gives me a unique point of view in the creative world. I use the knowledge of my specialism to collaborate between disciplines on a broad spectrum of projects - creating the physical and beyond. I’ve worked with leading designers in furniture, product, technology, digital, spatial and architecture, originally training as an interior designer.Over that time I have overseen a range of mixed scale, UK based and international design projects. My expertise lies in working collaboratively with clients and partners, from well established global organisations to new brands, to define strategic vision and creative direction for companies such as Rivian and Fortnum & Mason to the design and delivery of projects for Meta, Mulberry and BT.My work sits at the intersection of design, brand and experience. In 2020 I partnered on creation and development of Mini Living, using the architectural concept as a driver to formulate the co-living brand through experience and physical manifestation. The first development is located in Shanghai and has adapted a derelict factory into a mix of co-living apartments, retail, and hospitality spaces.My passion for collaboration is evident through the wide range of multi disciplinary partnerships and exhibits created at the Science Museum, London, where I developed the design and delivery of Information Age Gallery, the first of the museum’s masterplan projects, and Google Web Lab, an online and physical year-long exhibition.Other recent projects include launch events for Volvo EX30 and EX90 vehicles in partnership with global digital agency, AKQA, and a clothes recycling machine for H&M, which creates new garments from old in a single process, in their Stockholm flagship.I have also collaborated with industrial design and partner studio Map on the design of the IBM System 1, the world’s first commercially available quantum computer, future retail vision for JLR, BMW and brand development for Lotus.