Responsible for devising and executing on the go-to-market strategy for launching Stones for both D2C and B2B motions- Building out Demand Generation tactics and programmes - Advising on web and product UX - Building out a go-to-market Sales & Marketing function–––––Stones is a personalised learning platform and online community for leaders, launching to the public in 2024.... watch this space!

- Implemented a specialist lead scoring platform, created a programmatic approach to lead scoring, setting key KPIs and 'Connect, Model, Adopt' pillars for performance improvements and sales team adoption- Optimised UI of Salesforce lead layouts for optimal BDR/SDR interpretation to gather and interpret key prospect information and formulated highly personalised, effective outreach- Implemented 'Recycled MQL' lead workfow in the CRM. Allowing for older leads showing renewed interest in our offering the chance to be followed up with sales

- Grew marketable list from 3% 2020 baseline 5.7% in 2021- Launched 25 Ad Hoc campaigns per quarter and managed production and performance of 150 daily messages, globally in 4 languages- Created Email Production 'plan, process, execute' workflow in Asana allowing for 2X growth in execution of monthly ad hoc email campaigns without need to increase team headcount- Formulated a highly personalised lifecycle email marketing strategy based on key demographic, firmographic and 1st party behavioural data and triggers. Driving >100% CTR improvement in 'Welcome' Flow- Created additional 1st party data 'acceleration' flows against key webpage visits, to achieve absolute CTRs between 5% - 30% depending on the page visited. - Set and strategically pursued CRM and email KPIs including CTR, Complaints, Deliverability, Key audience and data point growth and Lead to MQL to Opp conversion. - Built out extensive campaign dashboarding in Looker Studio, and implemented, monthly script-based campaign data reporting run capabilities above and beyond Pardot native feature set - Carried out a successful migration from Salesforce Pardot to Salesforce Marketing Cloud, attaining operational parity in 3 months–––––Bynder is a Leader in Digital Asset Management. Bynder's platform enables teams to collaborate in the cloud, get content to market faster, and maximise the impact of marketing assets. www.bynder.com

My Marketing efforts at Ceterna contributed to our promotion from Gold to Platinum Salesforce partner status through prospect growth and increased deal size - Revamped the brand and website- Built an always-on digital demand-gen programme- Established a frequent promotional cadence with our key partner- Developed a customer marketing nurture programme

Before arriving in London, UK I fulfilled a life-long dream of completing a full winter ski season in Canada. In this time I worked 4 days a week in hospitality and skied 85 days on the mountain – a priceless experience. Openly discussing this with my prior employer - Electric Kiwi, prior to commencing that role, I had their full support.

At Electric Kiwi I planned and managed a transformative B2C re-brand, supported by a data driven acquisition strategy to become the fastest growing power company in New Zealand; from 356 customers to 6,221 over 13 months at a 1,647% growth rate - contributing to our trajectory that saw us awarded the 2018 Deloitte Fast 50 Winner.During my tenure at Electric Kiwi I was charged with coordinating all marketing efforts with a focus in digital advertising. We also won a Silver CAANZ Effie Award for our “Smaller. Smarter.” campaign, which I personally coordinated. Strategic

As a Junior Planner/Buyer at Contagion I’d give my personal recommendation to clients on how best to bring their product or campaign to market in ways that would best meet their objectives.I’d combine creative thinking with factual analysis to develop the most appropriate strategy – ensuring campaigns reached their target audiences as effectively as possible.I’d negotiate with media suppliers to secure ad placements and inventory across traditional and digital channels at the best possible rates for my clients.I managed 2 marketing assistants and would oversee their campaign set up, management, reporting & analysis and I was personally responsible for managing overall budgets for each client

General project coordination and labour assistance for the creation and refurbishment of various hospitality establishments.CoordinationVerbal CommunicationInterpersonal Skills

Instructed technical Skiing in a lesson setting to both adults and children.Verbal CommunicationOrganisationInterpersonal SkillsCustomer ServiceTime Management

Instructed technical Skiing in a lesson setting to both adults and children.Verbal CommunicationOrganisationInterpersonal SkillsCustomer ServiceTime Management