I led our rock star Campaign Management and Email Marketing teams. Fat Earth is a full-service performance marketing agency with a soft-spot for mission-driven brands.

I led adQuadrant's Customer Success team. I worked closely with our partners, as well as adQuadrant's media buying team, to ensure that goals were exceeded and obstacles to success were overcome. adQuadrant is a digital marketing agency specializing in highly-effective direct response campaigns on social, search, and display.

• Identified and categorized clients in need of attention and/or adjustments in service.• Coordinated with other teams (including Customer Success, Operations, Sales, Engineering, and Data Science) to mitigate or eliminate barriers to client retention.• Devised, implemented, and monitored measures to improve client satisfaction and maximize client ROI.• Coordinated closely with the Revenue team in a Sales Engineer/Solutions Consultant capacity to ensure sales prospect fit, and streamline on-boarding process.• Devised curricula for and lead internal training sessions on a variety of topics, including AdWords/Bing essentials, A/B testing, etc.• Directly managed a small portfolio of top-tier clients with over $1M in monthly media spend each.• Served as Subject Area Expert on AdWords/Bing, automated bidding & conversion tracking platforms (Marin, Kenshoo, DS3, AMO), general platform integration, and A/B testing philosophy & execution

• Managed a large portfolio of strategic accounts with monthly media spend of $500k - $1M+ each.• Retained several marquis clients, with monthly spend in excess of $1M each, for over 2 years.• Devised and executed plans for structured ad copy hypothesis tests.• Trained new hires on the Boost platform, as well as on SEM concepts and practical application.

• Built, managed, and expanded paid search campaigns in Google AdWords, Microsoft AdCenter, and Facebook.• Optimized advertiser mix, registration paths, and lead flow for maximum conversion rates and optimum revenue per user.• Assisted with end-of-month billing and reconciliation process.• Researched competitive landscape and proposed new sites/products, landing page changes, etc.

• Managed IO process from proposal to execution.• Trafficked, managed, and optimized campaigns via Right Media and Doubleclick ad servers.• Assisted Sales with RFP process by projecting inventory availability and suggesting targeting/special opportunities to maximize advertiser spend and ensure optimal performance.• Performed inventory adjustments and assisted with invoicing.• Performed regular pacing reports and executed on the same to achieve optimal delivery.

• Established, maintained and expanded relationships with web publishers and advertisers in the domestic and international Hispanic markets.• Handled campaigns for top advertisers including T-Mobile, Lingo, and IAC.• Managed campaigns across a number of the web’s largest Hispanic-interest web properties, including Quepasa.com, Hi5, Sonico, Fotolog, and more.• Trafficked, managed, and optimized campaigns via multiple ad servers, including Linktrust, Zedo, and a customized variant of OpenX.• Created daily financial topline reports and provided regular pace updates for active campaigns.• Sourced prospective partners via third-party web tools including Comscore, Alexa, and Quantcast.• Wrote documentation for and trained interns on topline reporting and basic ad operations.

• Trained and managed new recruits in Network Development.• Handled accounts for over 600 web properties spanning multiple verticals, including top-tier publishers such as PopCap Games, BMG, Auto Trader and more.• Assisted Sales, Campaign Management, and Business Development departments with their operations by acting as liaison with our publishers.• Oversaw publisher compliance with company policies.