Design and execute the sales strategy for the total Red Bull North America Large Format business. Direct leader and ownership for the plan and strategy creation, P&L management, accounts management and the results for all Large Format business in RBNA and the Global Club channel business. Team consists of 73 employees, with sales totaling over $4.3B in retail revenue

Lead the Western U.S. sales strategy, execution and selling staff. Direct leader for plan and strategy creation, P&L management, accounts management and the results for all Off Premise business in the Western U.S. Team consists of 24 employees, with Off Premise sales totaling over $2B in retail revenue.

Responsible for the sales strategy and direct selling staff for the Western United States business. Responsibilities include plan and strategy development, channel strategy and DSMP creation, rate and mix management and innovation execution. The West Region delivers annual revenue of $2.1B across all channels of business. Direct ownership of National customers and Regional customers based in the Western U.S. Direct reports own call coverage for Grocery, Drug, C-store, Natural, E-Commerce and Club channels.

Largest DSD role in the organization. Led the entire AOP strategy design, implementation and execution for the U.S. Worked with Pepsi HQ and 66 Regional bottlers to sell and distribute Muscle Milk RTD, protein bars and other CytoSport beverages. Led a team of 8 direct and 18 indirect reports. Direct reports include Division Vice Presidents for East/West and 6 Retail and Foodservice Directors. Direct Team was responsible for all National and Regional account call coverage in the Mass Merchandiser, Grocery, C-store, Club and Foodservice channels.

Highest selling leadership role for the West Region handling all channels of business for DSD. Responsible for AOP build and execution for the West. Led a team of 8 direct reports covering the 29 Western states. Additional responsibilities included National account call coverage for various National Grocery, Foodservice and C-store customers located in the West.

Largest DSD leadership role for the West Region handling all channels of business. Led a Team of 8 direct reports that covered all channels of business for the Western 29 states. Responsible for plan creation and execution for all business in the West. Strategically helped to create the path and execution with the Team culminating of the sale of the organization.

Responsible for tri-county retail sales strategy including pricing, innovation, share and mix management. Market unit consisted of 6 facilities delivering over 47MM cases annually and annual sales revenue of $445MM. Responsible for 10 direct reports - 9 Key Account Managers and 1 Sales Manager. Responsible for the development, presentation and execution of market unit annual operating plans and quarterly business plans. Responsible for retail channel account calls within the Los Angeles market.

Multiple location leader responsible for over 17MM cases annualized volume and $160MM in sales revenue. Locations consisted of 494 employees and covered the entire Orange County geography. Responsible for the sales and operations employee base which consisted of both union and non-union employees.

Location manager of a 14MM case and $153MM revenue delivery and warehouse facility. Responsibilities included leading a team of 121 sales employees, 6 District Managers, 2 Operations Managers, and 3 Customer Marketing Managers. Responsible for enhancing selling capability, customer service and in-store execution.

Responsible for the strategic marketing, IRI success, pricing and launch details of PBG’s Non-carbonated beverage portfolio for Southern California. Orchestrated and negotiated funding with all HQ Brand Development Teams.• Grew NCB mix by 7% FY and yielded an additional 750K cases and $7MM in sales revenue • Trained the business unit sales force on PBG’s profit generation and forecast system – Captain for the West

Safeway Corporation National Account Manager accountable for growing top-line business results, achieving high levels of customer satisfaction, creating cost productivity, and growing LRB share in Vons, a division of Safeway. Represented the third largest customer in Southern California at 8MM cases of annualized volume and $105MM in annual sales revenue. Responsible for the creation and execution of account annual operating plans and customer growth plans.

Key Account Manager for the retail business in Orange and Los Angeles counties. Channels included food stores, mass merchandisers, distributors, wholesalers and the drugstore segment. Duties included developing topline growth focused strategies for mainstream stores and selling and coordinating ads for over 200 locally controlled accounts. Ensured communication of ad activity, managed pricing, account invoicing and managed in-store execution.

District Manager responsible for the development and management of 14 direct reports. Territory encompassed over 2000 customers in the greater LA/Orange County area. Managed selling capability, customer development, execution compliance, retail pricing architecture and customer service. Generated creative local marketing.