Nick Sgrosso Email & Phone Number

Del Mar, California, United States

- Developed pay-per-click strategies based on client goals and needs in the healthcare, financial, and hospitality industries, with ROI of 3:1 in heavily regulated healthcare space.- Managed monthly ad buys for clients ranging from $50K - $330K- Created and managed ad campaigns on Google Search, Youtube, and Bing Ads platforms.- Collaborated on effective SEO strategies with SEO team and clients.- Implemented conversion tracking with clients using Google Tag Manager.- Discussed marketing goals with clients to identify needs and articulate details to paid search team.- Managed 2 employees on internal media team and 2 in offshore support.- Performed effectively in self-directed work environment, managing day-to-day operations and decisions for all paid search campaigns.- Wrote clear and engaging advertising, landing page, and website copy to increase ad quality.- Used market research tools including Google Trends, SEMRush, and Keyword Planner to collect, analyze, and organize data for campaigns.

Costa Mesa, California, United States

- Tracked and reported search, display, and social campaigns performance monthly to optimize digital marketing plans.- Managed projects end-to-end, from initial conceptualizing through final implementation and live monitoring.- Boosted brand awareness by establishing strong SEO and social media presence.- Interviewed, onboarded and mentored 5 marketing professionals and provided training on organizational strategies, Google AdWords, Google Analytics, and Bing Ads.- Planned, reviewed, and built out custom landing pages.- Rebuilt company website.

Costa Mesa, California, United States

- Created and managed paid ads for Google Search and Display networks.- Designed and implemented paid ads for Facebook.- Built out new automated user workflows using Hubspot.- Proposed and implemented and updated effective SEO strategies.- Identified appropriate KPIs and reported key metrics from digital marketing campaigns.- Built new company website.- Implemented tracking using Google Tag Manager.- Designed and built paid advertising landing pages utilizing Instapage.- Implemented heatmap tracking using Hotjar.- Researched, revised, and reported keyword performance and rankings using SEMrush.

Orange County, California Area

- Designed and implemented pay per click campaigns using Google Ads.- Created and managed SEO campaigns for clients utilizing Google Analytics, Search Console, Google Tag Manager and third-party data analytics tools.- Experienced in Google Tag Manager event tracking and tagging.- Improved rankings from page 2 to Top 5 for 8 high-competition keywords in the affordable housing industry.- Delivered Google Ads ROI of 4-to-1 to private school client.- Increased annual organic traffic to real estate investment firm by over 20%.- Managed retargeting strategies using AdRoll.- Created monthly reports and analysis using tools including SEMRush, RavenTools, Data Studio, and MOZ.- Designed and A/B-tested landing page variations to increase conversions and lower cost-per-conversion.

Orange County, California Area

- Trained over 60 chapters on how to add/edit content on their chapter's public Wordpress site for better SEO ranking.- Created two custom internal websites using Wordpress.- Designed custom MYSQL data reports for staff and board members.- Tested and revised member reports provided by third party vendor, including rewriting MYSQL queries to ensure accuracy.- Worked with team to reduce Zendesk support requests from a peak of over 500 to 20 per week.- Reduced average time to resolution of support desk from four days to 24 hours.

Orange County, California Area

- Implemented SEO best practices for Search Engine Optimization for all new sites- Managed four ongoing monthly Paid Search clients.- Built out and collaborated on development of over two dozen Wordpress and ColdFusion websites.- Created monthly responsive email newsletters utilizing Mailchimp and Constant Contact.- Trained clients in how to edit and optimize content in Wordpress.- Performed Quality Assurance on all apps and websites including content proofing, application testing, and feature testing.