Activate people. Promote empathy. Catalyze growth.

My team and I work directly between the creative and sales departments to create the perfect customer experience through the awareness, consideration (free trial) and decision stages (paying customer). CompanyCam focuses heavily on creating sales-centric digital marketing funnels that include paid advertising via the Facebook Ads and Google Ads suites, third party display networks, email, and direct mail - to name a few. The primary goal is to garner the attention of those in our verticals to quickly and cheaply turn them into qualified leads, then paying customers. We acquire leads at a significantly lower CAC than our LTV through constant testing, optimizing and scaling of campaigns, based on data-driven decisions. I work with the sales and product teams to ensure the customer experience pre-sign up is good enough to get them to sign up, then the experience post-sign up is so good they want to start paying. The goal is simple, keep the number of leads, conversion rates, and LTV high — and CAC and churn rate low. Oh, and that paid digital ads budget hasn't slowed down any.

As the Digital Marketing Team Lead, my team and I manage all of CompanyCam’s digital advertising as well as create and implement various marketing strategies. This includes perfecting the conversion flow, onboarding processes for new users, automated and cold email marketing, paid social ads on Facebook and LinkedIn, search and display advertising on Bing and Google Ads, and tons of testing to find the best ways to grow CompanyCam within the budget. We have a company-wide pizza "party" every Friday so I'm in charge of eating as many pieces as I can while trying to maintain a productive afternoon. It's a very multi-faceted position.

I started at CompanyCam by building out the strategy and execution for our paid digital ads. The role was primarily for executing Facebook Ads alongside the creative department. In less than six months, our spend was doubled three times under my direction due to the success of the campaigns.

I manage the website, build landing pages, strategize new content topics and media formats, execute new projects and create relationships with thought leaders for interviews, and guest content and much more—being that we're a relatively small staff. I manage relationships with past, current and prospective sponsors and oversee all social media strategy and execution. I also create and maintain strategic B2B relationships and partnerships for mutual success between Nonprofit Hub and our affiliates. This position also includes the title Director of Marketing for Cause Camp, Nonprofit Hub's internationally recognized conference, which entails all things event planning, website building and management, promotions and partnerships, solidifying new speakers, and perfecting the day-of experience.

As the Managing Editor, I not only write and manage our writers and creatives but also serve as the project manager of our Hubinar webinar series, printed magazine, quarterly local publication and founder and project manager of the Hubcast podcast series. NonprofitHub.org is built on creating the best content, dedicated to transforming nonprofit organizations all over the world, delivered in all forms.

I created content for blog and social media outlets for the Nonprofit Hub and write articles and blurbs for the Nonprofit Hub newsletter. In addition, I did business development for developing new revenue streams and relationship building to gain corporate sponsorships. I also oversaw and curated social media accounts for Nonprofit Hub and Volunteer Partners.

My primary role was to create sensational social media strategy for our client, Pizza Hut, as well as a content calendar. I also serve on the research team in any way I can to help get the best insights and have the knowledge behind our creative executions, both social media related and not.

I served as a the head of lead generation for the entire UNL account. I utilized first person communication to spread word of mouth about the company, social media and social media content creation, as well as some design creation for clients.

At Jacht, I get assigned to around three clients at a time, including some internal design work for Jacht, to create branding strategies, flyer and handout designs, and different aspects of what needs to be designed for our clients. I also spend time managing social media outlets and writing copy for various clients.

During the fall semester of my Junior year, my Advertising 283 class took on an EdVenture Partners campus branding competition against five other schools to bring awareness to AT&T at our respective campuses. I served as a leader on the team, helping out with logistics, creative, copy, and research, as well as being a part of the team of presenters. Our team was invited to compete in Dallas in front of 75 AT&T executives, where our campaign got second place.

Over the summer of 2014, I created relationships with 50+ clients via telephone, and email with the intention of optimizing their web presence by editing SEO, Design, Content, and site functionalities. My primary role consisted of troubleshooting various web issues for clients, making changes to client sites, and teaching clients how to make changes of their own. Firespring hired me on as a part time employee during the fall school semester.

Sophomore year, I served as a member of the team responsible for adidas' brand promotion on the UNL campus. I used extensive social media tactics, personal skills, and planned and attended public events for their brand promotion. In addition, I also photographed and edited events held, for use of the corporate adidas marketing team.