International Ecommerce Manager
Bad Berleburg
• Supported the group marketing director in project scoping, annual planning reviews, capital submissions and lifecycle checking during implementation of an online programme to subsidiary with varying turnover of between €1 Million and €30 Million p.a. Successfully achieving an online presence in 32 countries over five years.• Co-ordinated quarterly steering groups with the group marketing director, preparing international perspectives, capturing output from meetings, and following up on actions & outputs.• Influenced, by persuading C level stakeholders, the group business development strategy specifically with regards B2C. Based on international business analysis and fully understanding both B2B and B2C customer behaviour.• Led a development team including a PIM manager, Product Owner, and Junior developer, applying a clearly defined optimisation strategy resulting in all domains experiencing improved SEO Rankings month on month, increased audiences, increased conversion rates on registrations and downloads as well as increased sales for both new and existing customers (14% of distributor turnover online - €3 Million new customer turnover p.a). • Managed the international risk register ensuring any issues were identified, owned, and that all necessary mitigation activity was identified, understood, and undertaken. This resulted in efficiencies of scale in product development, enhancing individual go-public timelines by up to 6 months and reducing variable costs by up to 50%.• Created, managed, and tracked communication of all international project statuses, applying change management processes using Google Analytics and KPIs to justify decisions, providing a visual representation of cost vs. benefit (ROI).