Nick Tallarico Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Successfully created and managed go-to-market strategy for online marketing platform serving Humana’s commercial wellness business, resulting in an increase in total users by approximately 300% and library assets by.
• Collaborated with internal stakeholders and external vendors to incorporate UX and reporting features to online platforms significantly reducing campaign upload time by approximately 50%.
• Orchestrated strategic monthly email campaigns targeting commercial wellness members via Acoustic platform, consistently delivering on schedule. Email campaigns included compelling video content, articles, and podcasts.
• Led a comprehensive multi-phase and multi-channel engagement campaign for commercial wellness members, resulting in the project being completed on time and within budget. Streamlined cycle time for each phase by 50%.

Louisville, Kentucky

• Strategically aligned project initiatives with business partners and delegated assignments to creative department team members to produce high-quality and cost-effective marketing communications resulting in increased.
• Managed large scale online platforms that allowed providers, sales agents and retail center partners to develop self-service marketing materials that led to increased customer acquisition, engagement, and retention.
• Implemented process updates that business partners use on daily basis, that improved project and business efficiency. One particular project I led resulted in an annual savings of approximately $50,000 for the business.
• Executed quarterly business review events with c-level executives by providing creative insights to deliver business updates and performance results to the entire marketing department.

Louisville, KY

• Worked with various departments to produce effective communications and collateral that strategically align with Humana's Neighborhood Center's marketing initiatives and sales goals.
• Conducted weekly status meetings with internal team members and clients to align resources and hold all team members accountable for various tasks within marketing and business projects.
• Implemented and maintained a new technology system that resulted in improved efficiency for monthly marketing calendars that were shared with Neighborhood Center members across the country.
• Led new initiatives and generated new business opportunities that supported various lines of business within the Humana marketing department.

Louisville, Kentucky

• Oversaw day-to-day contact between agency, vendors, and clients by offering strategic support of marketing plans to achieve campaign objectives and KPI’s.
• Managed projects on behalf of the client, moving marketing communications through various agency departments including delegating work with the creative, digital media, and production teams.
• Collaborated with team members on new ideas and innovative approaches of advertising plans for blue-chip clients and effectively presented, sold, and upheld all agency work/proposals.
• Conducted weekly status reports for all client and internal meetings, distributing project reports to appropriate agency and client personnel.

Lexington, Kentucky Area

• Managed corporate sponsorships for Rupp Arena and Lexington Convention Center by overseeing day-to-day client relations, offering strategic support for marketing plans, and providing ongoing sponsorship fulfillment.
• Lead intern staff, delegated assignments as needed, and oversaw responsibilities at all relevant Rupp Arena games and events.
• Sold, planned, and executed private corporate hospitality events, these events were used as business-to-business, client relation, and experiential communications for small to large sized groups.
• Coordinated client's advertising signage with video production, installation, and maintenance teams around Rupp Arena and surrounding Lexington Convention Center area.

Lexington, Kentucky

• Researched business categories to find untouched business and explored existing business categories to assist in the sales and business development process.
• Assisted and networked in private corporate hospitality events and led the tour of the basketball facility for clients, these events were used as business-to-business, client relation, and experiential communications.
• Monitored inventory and ordered new supplies when needed, this resulted in more efficient use of products for promotions and events while cutting out unnecessary costs.
• Worked game day promotions and helped to set up and tear down promotional exhibits and table setups.

Bachelor’S Degree, Business Administration (B.B.A.), Marketing

Education record